MEA Field Marketing Manager

Job Description

<p><strong>MEA Field Marketing Manager</strong></p><p><br></p><p>Aperture is a global business headquartered in Switzerland with country hubs in the US, UK and Romania. It provides growth capital and growth services to start-ups, mostly in the areas of fintech and AI.</p><p><br></p><p>We offer a hybrid/remote structure where people can choose to work remotely, but where they have access to offices in our hub locations. We get together as a team as often as possible, including full team offsites a couple of times a year.</p><p><br></p><p>Currently, we are looking to grow our 30-person team to expand the range of services and also to widen our geographical footprint. To this end, we are looking for our first hire in UAE, a field marketer who can support our clients with their on-the-ground marketing needs, coordinating with the rest of the aperture team. We also envision that we would build a team around the successful candidate and make UAE our next hub.</p><p><br></p><p><strong>The Role</strong></p><p>We are seeking a highly motivated and results-driven Field Marketer to join our team. As a Field Marketer, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, lead generation, and sales growth for our clients in the Middle East or expanding into the Middle East. This role requires an understanding of the Middle East market dynamics and cultural nuances, strong marketing and communication skills and ideally both B2B marketing experience and a strong network of contacts in the fintech space.</p><p><br></p><p>We offer a competitive compensation package, including stock options in Aperture, which in turn has equity interests in 15+ fast-growing and successful start-ups.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Develop and implement comprehensive marketing strategies and plans to increase market share and achieve business objectives for clients within the ME region.</li><li>Conduct thorough market research and analysis to identify customer needs, preferences, and competitive landscape, and use insights to drive marketing campaigns and initiatives.</li><li>Collaborate closely with client regional sales teams to align marketing efforts with sales objectives, ensuring effective lead generation, pipeline management, and revenue growth.</li><li>Plan and execute targeted marketing campaigns and events to increase brand visibility, product/service awareness, and customer engagement.</li><li>Create compelling marketing content, including brochures, presentations, case studies, whitepapers, and website materials, tailored to the ME market, and oversee the localization process.</li><li>Build and maintain strong relationships with key stakeholders, channel partners, industry influencers, and local media, to drive brand advocacy and thought leadership.</li><li>Monitor and analyze marketing campaign performance, lead conversion rates, and ROI, and provide regular reports and recommendations to optimize marketing efforts and achieve business targets.</li><li>Collaborate with cross-functional teams, including product management, creative services, and digital marketing, to ensure alignment and consistency of client messaging and brand positioning.</li></ul><p><br></p><p><strong>Requirements:</strong></p><ul><li>Bachelor’s degree in marketing, Business Administration, or a related field. An MBA or equivalent qualification is a plus.</li><li>5+ years of proven experience in B2B Fintech marketing, preferably in the ME/MENA region, with a focus on field marketing, lead generation, and demand creation.</li><li>Strong analytical skills and ability to translate data into actionable insights and marketing strategies.</li><li>Excellent written and verbal communication skills in English. Proficiency in Arabic or any other local language is highly desirable.</li><li>Demonstrated project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.</li><li>Familiarity with marketing automation platforms, CRM systems, social media management and digital marketing tools.</li><li>Strong interpersonal skills and ability to build relationships with diverse stakeholders.</li></ul><p><br></p><p><strong>Life@aperture</strong></p><p>We are a diverse, global team who work hard, respect and openly appreciate everyone’s contribution and investment in Aperture’s success. We align our values of Reward, Open and Invested across our daily business practices, our personal career development programmes, and our team relationships.</p><p><br></p><p>Aperture are committed to investing in our Talent. Our highly skilled team are collectively building and delivering a peer learning programme which will enable you to share your own skills and expertise and learn new ones.</p>