Marketing Specialist (B2B)
Job Description
<p><span>Alpha Apps, a leading software development company in the GCC, is seeking a skilled and creative B2B Marketing/Content Specialist to join our dynamic team. As a B2B Marketing/Content Specialist, you will play a crucial role in developing and implementing strategic marketing initiatives to drive business growth and establish Alpha Apps as a prominent player in the market.</span></p><p><br></p><p><strong>Duties and Responsibilities:</strong></p><p><br></p><ul><li><span>Create compelling and engaging content for B2B marketing initiatives, including blog posts, articles, case studies, whitepapers, email campaigns, website content, and social media posts.</span></li><li><span>Collaborate with cross-functional teams to develop and execute comprehensive marketing campaigns that effectively promote Alpha Apps’ products and services to B2B clients.</span></li><li><span>Conduct market research and analysis to identify target audiences, industry trends, and competitor strategies, translating insights into actionable marketing plans.</span></li><li><span>Utilize SEO strategies to optimize content and drive organic traffic to Alpha Apps’ website.</span></li><li><span>Develop and manage the company’s social media presence, ensuring consistent brand messaging and engaging content across various platforms.</span></li><li><span>Measure and analyze marketing campaign performance using relevant metrics, providing insights and recommendations for continuous improvement.</span></li><li><span>Stay updated on industry best practices, emerging trends, and technologies to drive innovation in B2B marketing efforts.</span></li><li><span>Communicate effectively in English and Arabic to reach and engage diverse target audiences.</span></li></ul><p><br></p><p><strong>Required Qualifications:</strong></p><p><br></p><ul><li><span>Experience: At least 3 years in a similar role with comparable goals and responsibilities (marketing for a B2B service business or consultting, preferred) </span></li><li><span>Proven experience in B2B marketing, content creation, or a similar role.</span></li><li><span>Strong proficiency in generating high-quality content and excellent written communication skills in English and Arabic.</span></li><li><span>Knowledge of SEO/SEM principles and best practices.</span></li><li><span>Proficiency in using content management systems (CMS), marketing automation tools, and social media management platforms.</span></li><li><span>Experience in the tech industry or working with tech-related products/services.</span></li><li><span>Familiarity with B2B marketing strategies and tactics.</span></li></ul><p><br></p><p><br></p><p><strong>Preferred Qualifications:</strong></p><p><br></p><ul><li><span>Familiarity with marketing analytics tools and data analysis.</span></li><li><span>Graphic design skills and proficiency in Adobe Creative Suite.</span></li><li><span>Experience with video content creation and editing.</span></li><li><span>Certifications in digital marketing or content marketing.</span></li></ul><p><br></p><p><strong>Working Conditions:</strong></p><p><br></p><ul><li><span>This is a full-time remote position </span></li><li><span>The role may require occasional travel for industry events, conferences, or client meetings.</span></li></ul><p><br></p><p><br></p><p><strong>WHY AlphaApps</strong></p><p><br></p><p><span>In AlphaApps we believe in world class solutions. We want to develop exceptional solutions utilizing state of art technology and have an impact with the solutions we provide. </span></p><p><br></p><p><br></p><p><strong>How to Apply:</strong></p><p><br></p><p><span>Please submit your resume, cover letter, and any relevant work samples to </span>info@alpha-apps.ae<span> with the subject line “B2B Content/Marketing Specialist Application – [Your Name]”. We look forward to reviewing your application and will contact you if your qualifications align with our requirements.</span></p><p><br></p><p><br></p>
