Marketing Specialist

Job Description

<strong><em>Do you know KONE moves over one billion people every day?</em></strong><p><br></p>We employ over 60,000 driven professionals in over 60 countries worldwide joined together by a shared vision. As a global leader in the elevator and escalator industry, it is our mission to improve the flow of urban life.<p><br></p><em><strong>Are you ready to join our flow?</strong></em><p><br></p>We have an exciting opening for Marketing Specialist to be based in our main office in Riyadh and reporting to Regional Head of Marketing and covering Middle East, Türkiye &amp; Africa.<p><br></p>In this role you are leading customer marketing and digital demand creation for new and existing building solutions. You will work in close collaboration with the frontline business line management teams, business development managers and offering managers, to capture the business priorities and targets. Then you would translate them into meaningful and effective marketing campaigns, sales supporting to drive our brand and our business across different online and offline touchpoints.<p><br></p><strong><em>What will you do?</em></strong><p><br></p><ul><li>Lead planning, development and execution of brand and business marketing activities for different market and customer segments to create demand, support sales and increase customer loyalty.</li><li>Support in developing and managing key messages and value propositions for all target groups.</li><li>Follow up on marketing activities with result driven mindset and provide information, analysis and feedback.</li><li>Use different marketing tactics, activities, tools and channels for effective digital marketing and channel management to drive brand awareness</li><li>Follow up on marketing activities with result driven mindset and provide information, analysis and feedback</li><li>Support the Head of Marketing &amp; Customer experience in building a strong brand and to execute the marketing and communications strategy that is based on global marketing strategies and local business requirements and consistent with KONE’s overall mission, vision, and long-term objectives.</li><li>Localize global marketing material and activities for a tailored-to-market strategic approach</li><li>Manage relationships with external vendors and agencies (for example creative agencies, event agencies, advertising agencies, PR agencies, designers, translation agencies)</li><li>Sales Support for customer marketing with presentations, brochures, documents that are distributed to customers.</li></ul><p><br></p><strong><em>Are you the one?</em></strong><p><br></p><ul><li>Bachelor of Business Administration/Marketing.</li><li>3-5 years of relevant experience and proven record in areas such as digital marketing, marketing, events, brand management in agencies or corporates working with international brands.</li><li>Good understanding of brand-building marketing, digital marketing tools and demand generation.</li><li>Data-driven approach</li><li>Proactive, organized with the ability to collaborate, co-create and manage relationships with stakeholders internally and with external agencies</li><li>Conceptual thinking &amp; creativity with a strong commercial mindset.</li><li>A “can do” attitude.</li><li>Excellent command of English &amp; Arabic language.</li></ul><p><br></p><strong><em>Successful candidates will be invited to complete an automated video interview. Please check your e-mail regularly so you can submit as per the deadlines requested.</em></strong><p><br></p><em>At KONE, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas. Sustainability is an integral part of our culture and the daily practice. We follow ethical business practices and we seek to develop a culture of working together where co-workers trust and respect each other and good performance is recognized. In being a great place to work, we are proud to offer a range of experiences and opportunities that will help you to achieve your career and personal goals and enable you to live a healthy and balanced life.</em><p><br></p>Read more on <em><em><em>www.kone.com/careers</em></em></em>