Marketing Specialist

Job Description

<p><strong>Responsibilities a Marketing Specialist should be able to execute:</strong></p><p>· Conduct market research to identify customer trends, competitor offerings and demographic data.</p><p>· Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.</p><p>· Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.</p><p>· Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.</p><p>· Create innovative marketing campaigns depending on robust data and present the recommendations to management.</p><p>· Establish and maintain relationships with new and existing clients through networking and prospecting.</p><p>· Create goals and objectives in order to approach customers through appropriate marketing channels.</p><p>· Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.</p><p><br></p><p><strong>Digital and Content Marketing Specialist Requirements:</strong></p><p>· Uncompromising integrity and work ethic</p><p>· Superior verbal and written skills with strong attention to detail</p><p>· Proven, innovative working experience in digital marketing</p><p>· A strong grasp of current marketing tools including graphics software and social media management platforms</p><p>· The ability to collaborate with team members to optimize the use and distribution of content</p><p><br></p><p><strong>The ideal candidate will also possess…</strong></p><p>A BS/MS degree in marketing or a related field</p><p>The understanding or willingness to learn basic video and broadcast integrations</p><p>Experience building websites and performing and measuring SEO/SEM</p><p>The ability to provide a portfolio or project that demonstrates your best work during the interview process</p>