Marketing Specialist

Job Description

<p><span>Our Marketing Specialist is responsible for creating advertising campaign ideas, budgeting, and targeting the demographic data of their clients’ target audience.&nbsp;</span></p><p><br></p><p><span>As part of our team, you are responsible for multiple clients’ accounts, including maintaining a thorough knowledge of their business and offerings, developing and implementing marketing plans to grow accounts, managing and strengthening client relationships, identifying new business opportunities, and coordinating with internal teams to deliver on client expectations.</span></p><p><br></p><p><strong>Job Responsibilities&nbsp; </strong></p><ul><li><span>Handle clients’ social media accounts, along with executing and implementing all marketing activities.&nbsp;</span></li><li><span>Conduct thorough research about consumer requirements, habits, and trends.</span></li><li><span>Brainstorm and develop ideas for creative marketing campaigns.</span></li><li><span>Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).</span></li><li><span>Liaise with external vendors to execute promotional events and campaigns.</span></li><li><span>Collaborate with the team to coordinate brand awareness and marketing efforts.</span></li><li><span>Plan and execute initiatives to reach the target audience through appropriate channels, Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.</span></li><li><span>Undertake individual tasks of a marketing plan as assigned.&nbsp;</span></li><li><span>Cross-selling for the Sales Department.&nbsp;</span></li></ul><p><br></p><p><strong>Qualifications and skills</strong></p><ul><li><span>Proven 5+ years of experience as a marketing specialist or similar role in an agency.</span></li><li><span>Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods.&nbsp;</span></li><li><span>Demonstrable experience in marketing data analytics and tools.&nbsp;</span></li><li><span>Well-organized and detail-oriented.</span></li><li><span>Multi-tasking and time-management skills, with the ability to prioritize tasks.</span></li><li><span>Exceptional communication and writing skills.</span></li><li><span>Commercial awareness partnered with a creative mind.</span></li><li><span>Presentation skills, and proficiency in powerpoint or google slides.</span></li><li><span>Fluent in English.&nbsp;</span></li><li><span>BSc/BA in marketing, communications, or equivalent</span></li><li><span>MBA is a plus</span></li></ul>