Marketing Senior Officer Social Media

Job Description

<strong><u>Job Description</u></strong><p><br></p>JOB PURPOSE<p><br></p>This role is responsible for the development and implementation of social media activities and plans for the @flyadeal handles across 7 SM channels; reflecting the broader flyadeal marketing and communications strategy. The role requires close collaboration with a variety of teams across Digital, Media, Brand, Content, Campaigns, and Experiential Marketing in addition to Saudia Group &amp; Aviation authority. This is a career-defining opportunity to work for fastest growing national low-cost airline.<p><br></p>Key Responsibilities<p><br></p>Iimplementation of the social media strategy across all social media channels.<p><br></p>Conceive, create, and execute innovative social media marketing campaigns to deliver brand affinity and increased consumer engagement.<p><br></p>Develop, plan and execute quarterly hub social media series to grow flyadeal community across all channels and increase organic engagement and reach.<p><br></p>Effectively manage flydeal social media reputation through world-class community management, moderation, social listening, and social care.<p><br></p>Develop flyadeal domestic &amp; international social influencer strategy<p><br></p>Periodic reporting on all social media platform preference<p><br></p><strong><u>Qualifications</u></strong><p><br></p>bachelor’s degree Digital &amp; Social media marketing<p><br></p>5 years. FMCG, Digital marketing, Tourism &amp; Aviation marketing<p><br></p>experience with social media channels &amp; deep<p><br></p>understanding of digital marketing; proven ability to significantly drive engagemen and conversion.<p><br></p>Deep understanding of the Saudi social media scene, culture, and trends but also experience with working on global social media campaigns for international markets<p><br></p>Strong understanding of social media measurement and insights as well as overall digital analytics<p><br></p>Proven experience working on influencer marketing campaigns<p><br></p>Social Media experience within Tourism, FMCG, Retail/Property or hospitality industry.<p><br></p>A proven track record in agency management &amp; internal stakeholder engagement.<p><br></p>Excellent project management skills <ul><li> Job Function: Marketing/MR/Media Planning </li><li>Industry: Hotel/Travel/Tourism/Airlines/Hospitality</li><li>Specialization:Marketing Strategy</li><li> Qualification:</li><ul><li> Any Graduate </li></ul><li>Employment Type: Full Time</li></ul>