Marketing Manager

Job Description

<p><strong>Great Wall Motors Jordan </strong><span>is looking for a Marketing Manager. Our ideal candidate should have </span><span>an eye for details and can work well with others. </span><span>The marketing manager promotes businesses, services, products, or brands. develop marketing and pricing strategies, generate new business leads, and oversee marketing department staff.</span></p><p><span>&nbsp;</span></p><p><strong>Responsibilities</strong></p><ul><li>Establishes marketing goals to ensure market share and profitability of products and/or services.</li><li>Plans and oversees the dealership’s advertising and promotional activities including print, electronic and direct mail media.</li><li>Develops and executes monthly and annual marketing budgets.</li><li>Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.</li><li>Communicates with outside advertising agencies regarding ongoing campaigns.</li><li>Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials.</li><li>Creates and prepares all print advertising, radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories.</li><li>Works with the dealer and general sales manager to develop upcoming ad campaigns.</li><li>Communicates marketing efforts to all dealership employees.</li><li>Acts as liaison with news media.</li><li>Acts as liaison with the manufacturer regarding merchandising.</li><li>Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.</li><li>Achieves satisfactory profit/loss ratio and share of market performance.</li><li>Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.</li><li>Evaluates market reactions to advertising programs, media placement, and merchandising policy.</li><li>Prepares marketing and other reports and presents them to dealership management.</li><li>Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.</li></ul><p><span>&nbsp;</span></p><p><strong>Qualifications</strong></p><ul><li>Bachelor’s degree in Marketing, Business Administration, or a related field.</li><li>Previous market experience in the automotive industry or related fields.</li><li>Proven 5 years of work experience as a Marketing Manager or similar role.</li><li>Strong proficiency in digital marketing channels, including social media, email marketing, SEO, and content creation.</li><li>Excellent written and verbal communication skills in both English and Arabic.</li><li>Proficient in using marketing analytics tools to measure and track campaign performance.</li></ul><li><br></li>