Marketing Manager

Job Description

<p><strong>About the role:</strong></p><p>The marketing manager manages the day-to-day marketing activities of the organization and long-term marketing strategy for the company.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Managing all marketing for the company and activities within the marketing department.</li><li>Developing the marketing strategy for the company in line with company objectives.</li><li>Co-ordinating marketing campaigns with sales activities.</li><li>Overseeing the company’s marketing budget.</li><li>Prepare and implement a restaurant marketing budget and plan.</li><li>Understand the competitive marketplace and implement approaches to ensure the restaurant stays ahead in the local market.</li><li>Develop, implement, and monitor creative local marketing channels, including social media.</li><li>Manage and update of restaurant’s content on the website.</li><li>Manage and update of media database in cooperation with the PR agency.</li><li>Plan and handle restaurant individual customer emailing.</li><li>Manage an events schedule to maximize yield and ensure the complete administration and execution of all planned events.</li><li>Develop, implement, and manage the social media strategy and campaigns across various platforms including but not limited to Facebook, Twitter, Instagram, TikTok and YouTube.</li><li>To provide a necessary report with Monthly, Weekly, or Daily related reports and recommendations, necessary for them to analyze their performance and to run their departments effectively.</li><li>Evaluate and implement local restaurant sponsorship activities and related advertising.</li><li>Creating and publication of all marketing material in line with marketing plans.</li><li>Planning and implementing promotional campaigns.</li><li>Manage and improve lead generation campaigns, measuring results.</li><li>Overall responsibility for brand management and corporate identity.</li><li>Preparing online and print marketing campaigns.</li><li>Monitor and report on effectiveness of marketing communications.</li><li>Creating a wide range of different marketing materials.</li><li>Working closely with design agencies and assisting with new product launches.</li><li>Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.</li><li>Analyzing potential strategic partner relationships for company marketing.</li><li>Produce accurate and timely reports that meet the needs of senior management to include the reporting of appointments, calls made and business leads.</li><li>Attend all restaurant meetings.</li><li>Assist with other departments, as necessary.</li></ul><p><br></p><p><strong>Qualifications &amp; Experience:</strong></p><p><br></p><p>With attested Degree-level qualification in a hospitality and/or marketing field.</p><p>Minimum 5 years’ experience in similar role.</p><p>Knowledge of hospitality.</p><p>Excellent leadership, interpersonal and communication skills.</p><p>Excellent organizational and planning skills.</p><p>Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges.</p><p></p>