Marketing Manager

Job Description

<p><strong>Company Description:</strong></p><p>Ajmal Makan Properties, a leading Real Estate Developer, seeks a dynamic and experienced Marketing Manager to join our team. With a strong reputation for delivering exceptional properties, we are committed to creating unique and desirable living spaces that exceed our customers’ expectations. As a Marketing Manager, you will play a pivotal role in driving our marketing efforts, shaping our brand identity, and maximising sales growth.</p><p><br></p><p><strong>Responsibilities:</strong></p><p>As a Marketing Manager, you will have the opportunity to make a significant impact on our business by taking on the following responsibilities:</p><ol><li>Develop comprehensive marketing strategies: Utilize your expertise in market research to identify trends and customer preferences, allowing you to create effective marketing strategies tailored to our target audience.</li><li>Execute marketing campaigns: Own the end-to-end implementation of marketing campaigns, from ideation to execution. Experiment with various acquisition channels, including organic and paid methods such as content curation, pay-per-click campaigns, event management, publicity, social media, lead generation, copywriting, and performance analysis.</li><li>Roadshows and activation: Plan and execute engaging roadshows and activation events to create buzz and generate interest in our real estate developments. Coordinate with relevant stakeholders and agencies to ensure smooth execution and maximum impact.</li><li>Media planning and buying: Collaborate with media agencies to develop effective media plans that reach our target audience. Strategically allocate marketing budgets to optimize media buying and ensure maximum reach and exposure for our brand and properties.</li><li>Launch event management: Plan and execute launch events for our new real estate projects. Coordinate all aspects of the event, including venue selection, invitations, guest management, and logistics, to create a memorable and impactful experience for attendees.</li><li>Developing 360-degree communication for product launches: Create comprehensive communication strategies for new product launches, encompassing various channels such as print, digital, social media, and PR. Ensure consistent messaging and a cohesive brand experience across all touchpoints.</li><li>Foster strategic partnerships: Build strong relationships and collaborate with key industry players, agencies, and vendors to enhance our marketing efforts and drive business growth.</li><li>Budget management: Prepare and monitor the marketing budget quarterly and annually, ensuring funds are allocated wisely to achieve optimal results and a positive return on investment.</li><li>Oversee marketing materials: Approve and supervise the development of marketing materials, including website banners, brochures, case studies, and other collateral, ensuring consistent messaging and branding.</li><li>Measure and analyse campaign performance: Utilize data-driven insights to measure and report on the performance of marketing campaigns. Continuously analyse consumer behaviour and make necessary adjustments to email and advertising campaigns to maximise their effectiveness.</li></ol><p><br></p><p><strong>Qualifications:</strong></p><p>To be successful in this role, you should possess the following qualifications:</p><ol><li>Proven marketing experience: Demonstrate a strong track record in marketing, showcasing your ability to identify target audiences and develop engaging campaigns across multiple channels.</li><li>Analytical mindset: Comfortable working with numbers and metrics, possess strong analytical skills and can effectively process and interpret data using spreadsheets.</li><li>Aesthetic sensibility and communication skills: Possess a keen eye for aesthetics, a love for great copy, and the ability to communicate creatively and effectively.</li><li>Industry knowledge: Stay up-to-date with the latest trends and best practices in online marketing and measurement, ensuring our strategies align with industry standards.</li><li>Education: Hold a BSc/MSc degree in Marketing or a related field, providing you with a solid foundation in marketing principles.</li></ol><p><br></p><p><strong>Experience:</strong></p><p>With at least 8 years of experience in the real estate industry, you have a deep understanding of the unique challenges and opportunities within this sector. Your expertise will enable you to craft marketing strategies tailored to our industry’s specific demands.</p><p><br></p><p><strong>Skills:</strong></p><p>In addition to your qualifications and experience, the following skills will contribute to your success in this role:</p><ul><li>Collaborative decision-making: Ability to work effectively with cross-functional teams, seeking input and consensus to drive impactful marketing decisions.</li><li>Client and customer relationship management: Build rapport with clients and customers, actively listen to feedback and criticism, and address their needs effectively.</li><li>Creative thinking: Collaborate with graphic designers and artists to brainstorm innovative marketing ideas and evaluate the aesthetic appeal of marketing materials.</li><li>Promotional event planning and execution: Devise creative methods for promoting and distributing our products, and plan and execute engaging promotional events and activities such as roadshows and activations.</li><li>Media planning and buying: Familiarity with media planning and buying processes, and the ability to work with media agencies to develop effective media plans.</li><li>Project management: Strong organizational skills to manage multiple projects and initiatives simultaneously, ensuring deadlines are met and objectives are achieved.</li></ul><p><br></p><p>Join our team and be part of an exciting journey, where your marketing expertise will contribute to the success of our real estate development projects.</p><p><br></p><p>To apply, please submit your resume and a cover letter detailing your relevant experience and achievements. We look forward to reviewing your application and discussing how you can make an impact as our Marketing Manager.</p>