Marketing Manager
Job Description
<strong><u>About The Role<br><br></u></strong>As a Marketing Manager, you will be responsible for managing and the planning of Marketing Campaigns (including all B2B & B2C activities) within the assigned Region. You will manage and work closely with the Digital & Marketing Operations Team to develop the region’s Marketing Campaign requirements for all B2B & B2C activities related ensuring adherence to the optimized omnichannel approach established by the Digital leadership team.<br><br><strong><u>Additional Responsibilities<br></u></strong><ul><li>Manage and plan the regional campaign requirements J objectives, and prude regionalised inputs and local insights to ensure relevance to the market context</li><li>Work with the Manager Digital & Marketing to develop and plan strategic brand B2B & B2C for the assigned region/stations in discussion With other key stakeholders (Commercial Marketing, Brand Marketing, Sponsorships, Regional PR/ Corporate Communications, Social Media) aligned with global strategies cascaded</li><li>Establish, communicate and plan critical end-to-end B2B & B2C campaign timelines and communicate with various stakeholders, from planning campaign objectives, budget proposal credits & assets development proposal, post campaign calendar and tracking reports</li><li>Work with Sales Teams to incorporate feedback and requirements while planning B2B & B2C campaigns objectives (during precampaign and implementation planning phase)</li><li>Work with the Digital & Marketing Operations Manager and key stakeholders to design and develop core campaign processes and requirements (during pre-campaign planning phase) which facilitates scalability, and efficiency of all B2B & B2C campaigns to support collaboration and communication among the Digital & Marketing Operations team (implementation phase).</li><li>Ensure timely delivery of all B2B & B2C campaigns</li><li>Ensure best use of the assigned marketing budget in the most cost efficient way to achieve the agreed B2B & B2C campaign KPls and budget to deliver best commercial performance.</li><li>Monitor closely the day to day Marketing Campaigns of the assigned region ensuring that the team is aligned with the established processes and timelines and provides regular tracking and reports to the leadership teams in the Regions and Head Offices</li><li>Work with the Digital and Marketing Operations Manager to plan and monitor channel performance with the help of comprehensive dashboards and performance tracking tools, and take relevant actions to ensure the assigned region/stations the objectives and KPls for all B2B & B2C campaigns Maintain daily interactions with Marketing Campaign team (Hub)r Head once stakeholders in Pricing, Loyalty, CRM, Marketing. Digital and all other relevant departments</li><li>Plan and propose efficient media buys for the region in working with the Digital Direct, Loyalty Managers to achieve the needed efficiencies and reach the target for region/stationing.</li><li>Act as brand custodian and ensure all B2B & B2C campaign assets are compliant with Qatar Airways’ brand guidelines and standards</li><li>Perform other department duties related to his/her position as directed b the Head of the department& Leadership<br></li></ul><strong>Be part of an extraordinary story <br><br></strong>Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.<br><br>Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.<br><br>Together, everything is possible<br><br><strong><u>Qualifications<br><br></u></strong><strong> About you<br><br></strong><strong><u>Without a Degree<br></u></strong><ul><li>Grade 8 – Internal : High School Qualification ‘Vocational Qualification /Diploma or Type of Diploma Based on Role)</li><li>Minimum 7 years of job-related experience<br></li></ul><strong><u>With a Degree<br></u></strong><ul><li>Grade 8 – External & Internal: Bachelors Degree or Equivalent</li><li> Minimum 6 years of job-related experience<br></li></ul><strong><u>Essential<br></u></strong><ul><li>Strong experience in Marketing and Digital</li><li>Previous positions in a managerial Marketing role </li><li>Previous experience in Digital marketing </li><li>Experience in corporate business acquisition: partnerships and Loyalty marketing</li><li>Overall Marketing techniques and fundamentals including Brand awareness techniques</li><li>Corporate business acquisition techniques</li><li>Strategic thinking</li><li>Digital marketing techniques and advanced Marketing knowledge</li><li>In depth knowledge of all digital channels and sub-channels</li><li>Expertise in Acquisitional Conversation and Retention techniques</li><li>Expertise in all digital tracking and monitoring aspects as well as reporting tools<br></li></ul><strong><u>Preferred<br></u></strong><ul><li>Airline related metrics and business requirement<br></li></ul><strong><u>About Qatar Airways Group<br><br></u></strong>Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community
