Marketing Manager
Job Description
<p>The Marketing Manager plays a vital role in developing and implementing effective marketing strategies for the company. With a focus on market analysis, brand management, and team leadership, the Marketing Manager drives the company’s growth and success. They are responsible for planning and executing marketing campaigns, managing the marketing budget, and monitoring performance to achieve set goals. Additionally, the Marketing Manager plays a crucial role in enhancing customer satisfaction by developing customer service mechanisms and generating customer-centric reports. Their collaboration with cross-functional teams ensures alignment with overall company objectives. The Marketing Manager also stays updated on industry trends to keep the company at the forefront of marketing innovation.</p><p><br></p><p>**Company location in KSA “The marketing team would be working from our office in Cairo”**</p><p><br></p><p><strong>Responsibilities</strong></p><ol><li>Develop marketing strategies: The Marketing Manager is responsible for developing comprehensive marketing strategies for the company, setting goals, and providing guidance for marketing efforts.</li><li>Market analysis and research: Conduct market analysis, study trends and competition, and conduct research to understand customer needs and expectations. Utilize this information to guide marketing strategies.</li><li>Brand management: Build and manage the company’s brand, work on enhancing brand awareness, and promote its image in the market.</li><li>Develop marketing plans: Create and execute marketing plans, achieve sales and growth objectives, plan advertising and marketing campaigns, and evaluate their effectiveness.</li><li>Team management: Lead and manage the marketing team, assign tasks and responsibilities, develop team members’ skills, and motivate them to achieve set goals.</li><li>Monitor performance and evaluate results: Monitor and analyze the performance of marketing strategies and campaigns, provide reports and analysis to the relevant management, and make adjustments to plans and directions as needed.</li><li>Customer and partner engagement: Interact with customers, build and maintain sustainable business relationships, as well as engage with partners, suppliers, and external stakeholders.</li><li>Budget management: Manage the marketing budget, allocate resources effectively, and ensure cost efficiency in marketing activities.</li><li>Stay updated on industry trends: Keep abreast of industry trends, new marketing techniques, and emerging technologies to stay competitive in the market.</li><li>Collaborate with cross-functional teams: Work closely with other departments such as sales, product development, and finance to align marketing strategies with overall company objectives.</li><li>Measure and report on marketing metrics: Track and measure key marketing metrics such as ROI, customer acquisition cost, and conversion rates. Provide regular reports and insights to management.</li><li>Stay compliant with regulations: Ensure compliance with relevant marketing regulations, data protection laws, and ethical marketing practices.</li><li>Customer service development: Develop customer service mechanisms and processes to ensure excellent customer experience. Implement strategies to address customer inquiries, feedback, and complaints promptly and effectively. Work closely with the customer service team to provide training and support, ensuring high-quality service delivery.</li></ol><p><br></p><p><br></p><p><strong>Qualifications</strong></p><ul><li>Bachelor’s degree or equivalent experience</li><li>5+ years’ experience in marketing</li><li>Ability to multi-task</li><li>Strong verbal, written, and organizational skills</li><li>Previous experience of working in a digital marketing company “preferred”</li></ul>
