Marketing Manager

Marketing & Advertising

United Arab Emirates 🇦🇪

October 2, 2023

Full Time

Job Description

Al Fanar Gas Group is seeking a highly motivated and results-driven Group Marketing Manager to join our team. The ideal candidate will be responsible for driving awareness, excitement, and revenue through various digital and traditional media channels. The Group Marketing Manager will work closely with cross-functional teams to develop and execute marketing strategies that support the company’s goals in contracting, maintenance, trading, and gas supply. Responsibilities:• Develop and implement the overall marketing strategy for Al Fanar Gas Group.• Collaborate with the product teams to identify the unique selling proposition for each business line and create marketing messages that resonate with the target audience.• Manage and execute integrated marketing campaigns that include digital, social, events, public relations, and traditional media.• Develop and manage marketing budgets and allocate resources effectively.• Analyze market trends and customer insights to develop targeted marketing campaigns that drive sales and build brand awareness.• Work with internal teams to develop marketing collateral, including brochures, case studies, and presentations.• Create and execute email marketing campaigns to promote products and services to customers.• Manage social media accounts, including Facebook, Twitter, and LinkedIn, to engage with customers and build brand awareness.• Monitor and report on the effectiveness of marketing campaigns and adjust strategies as necessary to achieve goals.• Manage relationships with external vendors and agencies to ensure high-quality deliverables and efficient use of resources.• Conduct market research and provide insights on competitors, customer preferences, and emerging trends.• Provide thought leadership and contribute to the development of marketing best practices across the organization.• Identify opportunities in new social media channels to achieve business goals.• Manage paid search, display, and retargeting campaigns.• Conduct research and identify targeted keywords for use in paid campaigns.• Complete daily administrative tasks and track expenses.• Execute text message marketing campaigns and promotions.• Collaborate with retail brand marketing, product team, brands/suppliers, and leverage insights to develop monthly content plans aligned with monthly campaigns.• Manage day-to-day audience engagement and response, representing the organization professionally.• Execute promotional campaigns to continuously grow email database.• Assist with the development and preparation of content for the website, including newsletters, blogs, and other digital assets.• Prepare monthly reports on all social media platforms, website, and loyalty program for the Al Fanar Gas Group.• Build and implement digital marketing strategy for all channels to acquire new members and increase loyalty of existing members.• Create and manage the digital marketing budget across all channels efficiently.• Collaborate with internal teams and external agencies to provide brand and content strategy, and optimize user experience.• Develop, implement, track, and optimize digital marketing campaigns, including SEO/SEM, CRM, email, social media, and display advertising.• Lead integrated and engaging digital marketing campaigns from concept to execution.• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).• Optimize campaign performance on a daily basis to achieve business KPIs.• Brainstorm new and creative growth strategies.• Collaborate with agencies and other vendor partners.• Monitor market updates and best practices.• Write clear marketing copy to promote products/services.• Prepare well-structured drafts using Content Management System.• Proofread and edit blog posts before publication.• Conduct simple keyword research and use SEO guidelines to increase web traffic.• Promote content on social media.• Identify customers’ needs and gaps in our content and recommend new topics.• Ensure all-around consistency in style, fonts, images, and tone.• Update website content as needed. Requirements:• Bachelor’s degree in marketing, communications, or related field.• Minimum 5 years of experience in marketing, preferably in the contracting, maintenance, trading, or gas supply industry.• Strong understanding of marketing principles and best practices.• Proven experience developing and executing integrated marketing campaigns across multiple channels.• Excellent communication skills, both verbal and written.• Strong analytical and problem-solving skills.• Ability to manage multiple projects and meet tight deadlines.• Proficient in Microsoft Office Suite and marketing automation tools.• Experience with Adobe Creative Suite is a plus.• Arabic Speaker preferred If you are a self-starter who is passionate about driving growth and building brands, we encourage you to apply for this exciting opportunity. Al Fanar Gas Group offers a competitive salary and benefits package, as well as opportunities for career growth and development.

Marketing Manager

Job Description

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