Marketing Manager

Marketing & Advertising
Kuwait 🇰🇼
October 18, 2023

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Job Description

Report To: General Manager/Business Development Director

 

Key Responsibilities

·        Develop and execute robust marketing plan including ATL, BTL & TTL activities in alignment with business objectives and covering all operations.

·        Develop and manage all Static & Dynamic creative for Online & Offline media marketing. Guide/assist in-house Graphics designer or 3rd party innovative team in developing the visual content across all marketing venues, including but not limited to social media posts, sponsored/paid ads, TV commercials, billboard displays, other outdoor displays, and content for events.

·        Plan, manage and execute social media campaigns, both daily organic posts & sponsored campaigns, right from devising strategies for tactical campaigns, content planning & creation, defining customer demography & target audiences funneling processes, social media ad bidding & booking, campaign performance tracking through KPI monitoring & SMM analytics, implementing campaign optimization methods.

·        Manage social media channels like Instagram, Snapchat, TikTok, Nabd, LinkedIn, Facebook, Twitter, and YouTube.

·        Plan & Manage indoor & outdoor events management in line with the annual marketing plan.

·        Create & manage the company website content for relevant brands, ensuring it is up-to-date.

·        Create good PR in line with manufacturer expectations and best practices.

·        Develop and manage all affinity partnerships and promotion opportunities.

·        Prepare and analyze weekly analytics reports for all platforms and digital activity.

·        Prepare and analyze monthly marketing activity and results.

·        Ensure all showrooms, aftersales, and point-of-sale materials are compliant & Up-to-date with the CI-VI guidelines of the Manufacturer.

·        Monitor all customer feedback and develop strategies to improve brand health

Skills

1.    Requirement open for Arab nationals.

2.    Bachelor’s degree in Marketing or a related field

3.    At least 5-7 years of marketing experience.

4.    Min. 1-2 years of experience in the automotive industry preferred.

5.    Strong organisational, decision-making, problem-solving, technical proficiency, and computer skills (MS Office Excel, Word).

6.    Must have a valid Kuwait Driving License.

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