Marketing Lead
Job Description
<strong>What is FlapKap?<br><br></strong>We are the financial growth partner for the digitally-native businesses in the Middle East and Africa. We support online businesses to overcome their cash constraints by financing their working capital and we ensure their growth without losing equity. We also give them insights on their media spend to maximize their revenues and profits.<br><br>For more info, check our features on TechCrunch and Forbes.<br><br><strong>Why FlapKap?<br><br></strong>FlapKap is fast, smart, collaborative and first a kind startup that aims to disrupt the financial industry in MEA. FlapKap is backed by QED, A15, Outliers, and Nclude with a total financing of $3.6m USD. FlapKap is a safe environment with a welcoming atmosphere to creativity and innovation FlapKap is dynamic and progressive. Everyday there are new challenges and significant achievements that make everyone charged, excited and proud to belong<br><br><strong>What will you do?<br><br></strong>Here is your opportunity to make a difference to how a brand is shaped and conquers the fintech sphere. You will be responsible for the implementation of all digital marketing activities and growth agenda across MEA. This would entail following responsibilities:<br><ul><li>Building awareness for brand FlapKap: Achieving awareness amongst SME Ecommerce founders through social media, digital marketing campaigns, email campaigns, partnerships and PR; and industry events. </li><li>Owning FlapKap’s online presense, reputation and benchmarking against global peers</li><li>Leading the content production initiatives with inhouse team and external agencies/freelancers</li><li>Developing B2B campaigns that leverage Account Based Marketing tactics</li><li>Maintaining corporate website and client communication via email, in-app and whatsapp</li><li>Responsible for KPIs like reach, engagement, email metrics, lead generation metrics, paid campaigns.<br><br></li></ul><strong>Daily and Monthly Responsibilities:<br></strong><ul><li>Ensuring execution of FlapKap’s world class social strategy and communication via inhouse design team, agencies and partners</li><li>Lead generation and Marketing qualification via campaigns on instagram and linkedin</li><li>Email automation flows, reporting and engagement Work closely with the commercial team to understand the sales funnel and how marketing can support all stages of the funnel</li><li>Engaging existing clients through newsletters, blogs and eventsIndustry event – production and 360 marketing PR opportunities for building awareness and domain authority</li><li>Launching a FlapKap podcast and other social channels like TikTok, Youtube and Twitter</li><li>Monthly reporting for Key Metrics<br><br></li></ul><strong>Requirements<br><br></strong><strong>What do you need to have?<br></strong><ul><li>Minimum 5 years digital marketing experience; preferably in e-commerce, fintech, payments or in other parts of the digital economy at large</li><li>Experience with social platforms paid and earned is a must</li><li>Experience with email marketing is a must</li><li>Experience with Hubspot, Klaviyo, Google Analytics will be a big plus</li><li>Proven ability to plan and manage resources. Manage agencies and freelancers</li><li>Based in Cairo and hybrid work environment</li><li>Social, MarkTech and Data Savy<br><br></li></ul><strong>Benefits<br><br></strong><strong>We offer:<br></strong><ul><li>Competitive Salaries</li><li>Hybrid and Flexible working environment</li><li>Paid time off</li><li>Healthcare coverage</li><li>A highly collaborative team environment that will support your professional and personal growth</li><li>A culture of learning and innovation</li><li>Office located at Maadi, Cairo</li></ul>
