Marketing Expert

Job Description

<p><strong>Job Description:</strong></p><p>We are seeking a talented and experienced Social Media Marketing Expert to join our team. As a Social Media Marketing Expert, you will be responsible for developing and implementing effective social media strategies to drive brand awareness, engagement, and conversions. You will work closely with our marketing team to create compelling content, manage social media accounts, and optimize campaigns across various platforms.</p><p><strong>Responsibilities:</strong></p><ul><li>Develop and execute social media marketing strategies to increase brand visibility, drive website traffic, and generate leads.</li><li>Create engaging and relevant content for social media platforms, including text, images, videos, and interactive elements.</li><li>Monitor and manage social media accounts, including scheduling posts, engaging with followers, and responding to inquiries or comments.</li><li>Conduct market research to identify target audiences, industry trends, and competitor strategies to refine social media strategies.</li><li>Collaborate with the marketing team to align social media efforts with overall marketing campaigns and initiatives.</li><li>Track and analyze social media metrics to measure the success of campaigns and identify areas for improvement.</li><li>Stay updated on the latest social media trends, tools, and best practices to ensure maximum effectiveness.</li></ul><p><strong>Requirements:</strong></p><ul><li>Attract new customers and help drive sales across all channels, by promoting brand stories, experiences and products in an innovative way that fits with the overall brand positioning</li><li>Design and oversee all aspects of digital marketing activity including social, SEO, PPC, mobile marketing and affiliate marketing</li><li>Oversight and refresh of the websites to ensure they remain highly optimised with a superb user experience and high conversion rates</li><li>Administer all property social media accounts to ensure up-to-date content (Instagram, Facebook, YouTube, TikTok &amp; LinkedIn)</li><li>Work in conjunction with an external copywriter/photographer/radiographer to come up with engaging visual content</li><li>Budget, plan and organize photo shoots for social media purposes to get new visual content to promote on Social media</li><li>Review all customer interactions and messages daily and reply to them within a reasonable time</li><li>Work closely with the marketing team to ensure that communication is clear between departments and that there is a flow of information.</li><li>Attend industry events, webinars, and workshops whenever possible. To be determined on a case-by-case basis (may require travel)</li><li>A minimum of five-year ́s of experience in a brand, digital, or a creative agency</li><li>Demonstrable experience leading and managing digital campaigns</li><li>Solid knowledge of website analytic tools and the ability to prepare a succinct month-end report</li><li>Understanding of creating relevant content in the field of investments and property trading</li><li>Capable of providing content for the local Arabic as well as for the Asian Russian and Chinese regions</li><li>Knowledge of new A.I. Content generation tools</li><li>Aware of the latest trends and techniques in e-commerce</li><li><strong>We are looking for an expert. This is not a position for a novice or junior manager</strong></li></ul><p><strong>Skills:</strong></p><ul><li>Proficient in social media management platforms (e.g., Hootsuite, Sprout Social, Buffer) and analytics tools (e.g., Google Analytics, Facebook Insights).</li><li>Strong copywriting and content creation skills.</li><li>Ability to develop and implement social media advertising campaigns.</li><li>Knowledge of social media best practices and platform-specific features.</li><li>Understanding of target audience segmentation and the ability to tailor content accordingly.</li><li>Familiarity with graphic design tools and the ability to create visually appealing content.</li><li>Knowledge of SEO principles and how they apply to social media marketing.</li><li>Excellent interpersonal and communication skills.</li><li>Strong analytical and problem-solving abilities.</li><li>Up-to-date with the latest trends and developments in social media marketing.</li></ul><p><br></p>