Marketing Executive

Job Description

Job description / Role

Marketing Executive – L'Occitane Riyadh

Who we are

We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.

To fuel the next stage of our growth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey of exploring new horizons together.

What you'll be doing

• Additional tasks might be required, in reasonable alignment with the job role
• Advertising and Promotional Activities:
• Analyze campaign, best practices and new trends in local market and report to Marketing team Analysis and Reporting
• Assist in building marketing plan / calendar for the different chains/brands/ markets in close cooperation with the Department Manager and the Brand's marketing departments
• Assist the Store Manager in the development of the sales force animation program (staff training, incentives, data collection)
• Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research
• Build, maintain and update good database (CRM) through consolidate information from shop floors Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors' activities , and evaluating market campaigns
• Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and Department/ Division Manager
• Collect customer feedback to define acons that will interact new customers and returning customers more open
• Communicate all required information about animation / visibility to the suppliers
• Conduct monthly reports on customer insights, sales analysis, and traffic in store
• Coordinate with advertising agencies and clients on media plans
• Coordinate, organize and ensure implementation of the operational in-store con plan to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services

Customer Data Base

• Define the media and PR plan by briefing the advertising agency
• Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
• Follow up closely on the plans' implementation, schedule and activities in all concerned markets
• Handle live coverage on social media platforms
• Handle the marketing plan forecast and the marketing plan orders
• Handle translation of all the documents
• Implement the in-store marketing animation plan/guidelines
• Inform purchasing supervisor about marketing activities to ensure the availability of the stock me frame
• Liaise with the different departments to build the layer
• Manage and coordinate with concerned pares for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
• Manage the various marketing budgets to organize corporate above the line and below the line
• Promotional / advertising activities and corporate items purchase
• Marketing and Promotional Plans
• Meet and discuss with local suppliers for all marketing bookings and animations
• Monitor Store KPI's
• Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
• Optimize service & in-store experience:
• Organize, amend events, and exhibition.
• Oversee the performance of the campaigns and promotions and report it to the Marketing team Participate in relevant projects and community activities as and when needed