Marketing Executive

Job Description

A newly established startup that focuses on producing high-quality, diverse, and sustainable shape-enhancing garments and accessories are looking for a Marketing Executive to join their team. As they continue to grow, they are seeking a highly motivated and talented Marketing Executive. In this role, you will play a crucial part in developing and executing marketing strategies to promote the brand and expand their market reach. Working closely with the CEO, you will have the opportunity to make a significant impact on their fast-growing startup, where your creativity and strategic thinking will be highly valued.

Responsibilities:

• Conduct comprehensive market research to identify trends, opportunities, and customer preferences, and integrate these findings into our marketing strategies.
• Develop and implement effective marketing plans and campaigns to drive brand awareness, customer acquisition, and customer retention.
• Manage our social media platforms, including content creation, scheduling, and engagement, to enhance brand visibility and improve audience engagement.
• Create compelling and engaging written and visual content for marketing materials, including website copy, blog posts, emails, and advertisements.
• Collaborate with internal and external stakeholders, such as designers and influencers, to create cohesive and impactful marketing campaigns.
• Monitor and analyse key marketing performance metrics, such as website traffic, social media engagement, and conversion rates, and provide actionable recommendations for improvement.
• Stay up to date with industry trends and best practices in marketing to ensure the continuous improvement and effectiveness of our marketing efforts.
• Develop and execute effective PR communication strategies, including the creation and dissemination of press releases, and maintain relationships with journalists and media outlets.
• Plan, execute, and coordinate various events to promote our brand and increase brand awareness.