Marketing Executive
Job Description
Company Description
We’re building awe-inspiring experiences. We’re launching award-winning brands. And we’re scaling faster than any tech event in history. LEAP, launched in Riyadh in February 2022, attracted over 100,000 attendees to its first edition, and became the most attended tech event in the world in February 2023.
Commentators have described it as: ‘A digital Davos’ (Wired); ‘A head-to-toe tech player’ (Fast Company) and ‘The largest debut tech event in history’ (Wired). Stephen Bartlett, speaking with Fast Company, said, “I’ve been to a lot of conferences and conventions around the world, and this really feels like it’s in a class of its own.”
The event is supported by the world’s leading tech brands, investors, sovereign wealth funds and startups, and captures the pioneering spirit of Saudi Arabia’s Vision 2030. With its unprecedented scale and momentum, the event is attracting enormous interest beyond the tech sector and requires an experienced brand leader to harness its full potential. Learn more about the experiences that we curate.
Who are we?
Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Over the next 12 months Tahaluf will scale to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.
To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Gov and Non Gov Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners don’t just support the expansion of live events in the Kingdom; they’re also the partner of choice for heavyweights like Apple, Amazon and AliBaba.
Throughout 2023 and 2024 Tahaluf will build on its award-winning events; LEAP (www.onegiantleap.com) and Black Hat Middle East (www.blackhatmea.com), to launch new, largescale business-to-business events. From technology, real estate and food to pop culture, intermobility, beauty and beyond, Tahaluf will introduce a vibrant, varied portfolio of events, trade shows and conferences to the Kingdom of Saudi Arabia.
Job Description
The Role
The Marketing Executive is responsible for the planning and implementation of marketing campaigns in order to achieve business targets and objectives.
Working with the Marketing Manager, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement.
Key Responsibilities
Design and deliver a wide variety of targeted content across multiple platforms to increase audience engagement and retention.
Executes media plans and produces marketing communications materials through the utilisation of various visual assets and content.
Copywriting and content: Creates impactful, audience and insight-led content, appropriate to the channel; demonstrating an excellence in copywriting and proofreading.
Employs a metrics-driven approach for all outbound activities. Demonstrates analytical knowledge and an understanding of the importance of data
Conducts market research to understand customer, competitor and market trends. Demonstrates knowledge through own plans and team discussions; with a particular focus on customer insight and experience.
Builds positive relationships with internal colleagues and external stakeholders at all levels. Uses appropriate opportunities to relay the voice of the customer across the wider marketing teams.
Qualifications
Key qualifications & qualities
Qualifications
- Minimum of 2 years’ experience as Marketing Executive
- Bachelor’s Degree or equivalent experience
Qualities & experience
Marketing Strategy; Marketing Delivery; Measuring Effectiveness; Brand Management; Copywriting & Editing; Customer Experience Management; Relationship Management; Data Gathering & Analysis; Market Insights; Creativity; Communicating for Impact; Influencing.
