Marketing Executive
Job Description
Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.
As part of EMPG, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.
As the Marketing Executive, you will be responsible for implementing and executing marketing campaigns and events for the organization.
In this role, you will:
- Develop, implement, and track marketing programs such as email marketing
- Collaborate with other internal teams (e.g. products, design, performance marketing and sales) to develop and monitor strategic marketing initiatives
- Analyze and report the performance and efficiency of campaigns
- Conduct market research and analyze trends to identify new marketing opportunities
- Manage production and performance of multimedia content
- Writing and proofreading creative copies
- Work with external agencies and vendors to execute marketing programs
- Undertake individual tasks of a marketing plan as assigned
- Operate within approved marketing budgets supporting overall business plan
- Operate and coordinate on B2B events
- Assist the marketing manager in managing integrated marketing campaigns across offline and online tactics
- Coordinate on video shoots and media content as required
- Oversee the content (media and text) before posting on social media
- Provide recommendations for future strategic initiatives through competitive and financial analysis
- Brainstorm and develop ideas for creative marketing campaigns
- Plan and execute initiatives to reach the target audience through appropriate channels
- Stay up to date with Market and online trends relevant to the brand for ensuring campaigns and promotions are relevant within each market
- Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
