Marketing Executive

Job Description

Role – Marketing Executive

About Happy Platter Kitchens:

We’re a cloud kitchen company based out of Dubai, UAE with a wide range of brands across multiple cuisine spaces and fast expansion plans to take our brands to different geographies.

We believe in creating a better world by telling stories of foods – common as well as distinctly local – from different parts of the world. We believe food is a global equalizer and narrating the real stories of food experiences would let us know each other better and more deeply, thus creating a much kinder world.

Job Overview:

We’re looking to hire an enthusiastic and skilled individual for Marketing Executive Role in our organization. This role needs someone who’s a fast and critical thinker. The ideal candidate would come with an eye for detail and a passion for building detail execution plans.

We’re keen on someone who’s willing to understand the culture of the organization and the vision behind these brands to be able to incorporate them into their daily work. We offer loads of fun time with very supportive teammates in addition to the regular perks and benefits. We take this very seriously.

Key Role Responsibilities:

• Partner with the Head of Marketing in the development, execution, analysis of Omni-channel marketing programs, strategies to increase market share, growth opportunities and drive elevated consumer experience.
• Maintain 360-degree communication with Culinary, Operations, Contact Center Teams for seamless execution and day-today operations.
• Evaluate and analyze brand performance to determine the effectiveness of marketing programs and analyze performance.
• Liaise with and maintain a healthy intimate relationship with creative and social media agencies.
• Manage brand and product merchandising on aggregator and own platforms.
• Assist Head of Marketing on photography and videography mood boards and shoot executions.
• Own day-to-day marketing operations – brand page management on aggregator platforms, media assets management, coordinating creatives and copy for aggregator ads, and third-party partners.
• Assist in evaluating market trends and brand-relevant topics to build Integrated Marketing Plans and Go-To-Market Strategies.
• Build research reports on food trends around the world.
• Build a strong database of third-party collaborators – creative, design, media, packaging design & print, photographers, videographers, and content creators

Best Candidate Requirements:

• Strong hold of marketing and marketing operations basics.
• Mature, honest, and professional written and verbal communication skills – English is a must; Arabic is a plus.
• Critically creative and independent thinker with strong attention to detail on execution.
• Strong presentation and time management skills
• Passionate about building strong narratives and executing them in detail to create a seamlessly consistent consumer experience.
• Ability to personify brand narratives and drive brand-relevant conversations.
• A flexible mindset and approach to work, the ability to remain calm under pressure and manage ambiguity with patience and professionalism.
• Passion for learning and exploring the marketing function as well as the cloud kitchen industry – a curious bend of mind is what we’re strongly focused on.
• Ability to multitask in a fast-paced startup environment.
• Proficiency in social media-native content creation is a plus.

Education and Experience:

• Minimum 2 years of experience in a similar marketing function in a brand. Experience in same industry is a plus.
• Proficient in Microsoft Tools – Word, Excel, PowerPoint, Teams etc.