Marketing Director

Job Description

<p>JOB TITLE:</p><p>DIRECTOR OF MARKETING</p><p>REPORTING TO: DIRECTOR OF SALES AND MARKETING</p><p><br></p><p>THE POSITION</p><p>This role oversees and leads all marketing &amp; communication efforts in the hotel.</p><p>The Director of Marketing and Communication is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness KEY</p><p><br></p><p>ROLES &amp; RESPONSIBILITIES</p><p>• Manage all activities within the marketing department, ensuring all brand standards are followed • Create &amp; execute the annual strategic and seasonal marketing/ communications plan according to budget</p><p>• Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed</p><p>• Develop the hotel’s communication strategies and execute the luxury marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure </p><p>• Plan and oversee the hotel’s advertising and promotional activities </p><p>• Manage the hotel’s creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns </p><p>• Develop strong relationships with the media as well as with tourism industry partners </p><p>• Leverage existing media relationships and cultivate new contacts within business and industry media </p><p>• Responsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning </p><p>• Plan and oversee the hotel’s advertising and promotional activities </p><p>• Pro-actively identify relevant marketing/ brand partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience </p><p>• Verify all advertising for the hotel in digital channels is in alignment with brand voice • Build and maintain positive relations with the group’s Corporate and Regional offices • Oversee photo and video shoots for the hotel and seasonal campaigns • Other duties as assigned </p><p><br></p><p>PERSONAL ATTRIBUTES • Excellent understanding of luxury market • Excellent understanding of all hotel departments • Professional presentation skills • Knowledge of basic accounting, math skills and analytical capabilities required. • Ability to assess/evaluate employee’s performance fairly. • Must have strong interpersonal skills with attention to detail • Strong written and verbal communication skills • A leader with a positive attitude • Strategic thinking combined with the ability to move strategy to action • Problem solving skills • Managerial / Leadership skills • Self-motivated, creative and confident, with a highly energetic personality • Creative, independent, and manages stress gracefully • Ability to meet deadlines consistently • Pro-active and takes initiative • Must be organized and ability to work and follow systems and procedures</p>