Marketing Director

Job Description

<p><strong><span>Job Objective:</span></strong></p><br><p><span>Plan, lead and oversee all the JCSA marketing functions and activities in relation to </span><span>brand, communications, consumer media and event strategies to drive awareness and engagement around JCSA brand and events – particularly the world’s richest race, The Saudi Cup – </span><span>to help grow interest and drive commercial revenue growth.</span></p><br><p><span><strong><span>Primary Roles and Responsibilities:</span></strong></span></p><br><p><span>●<span> </span></span><span>Define and implement a consistent brand identify across all customer touchpoints and ensure brand is directing, motivating and relevant to all staff.</span></p><br><p><span>●<span> </span></span><span>Create a world-class content production function to drive year-round digital engagement across social media and website with varied target audiences.</span></p><br><p><span>●<span> </span></span><span>Develop and implement a consumer PR strategy that leverages racing, fashion, food and lifestyle to support brand positioning and business growth.</span></p><br><p><span> </span></p><br><p><span>●<span> </span></span><span>Create aspirational and dynamic digitally-led advertising campaigns built on cultural truths to deliver strong ROI. </span></p><br><p><span> </span></p><br><p><span>●<span> </span></span><span>Support relationships with broadcast, commercial and marketing partners through creating mutually beneficial opportunities.</span></p><br><p><span> </span></p><br><p><span>●<span> </span></span><span>Implement organization-wide criteria and principles for consumer segmentation and consumer profiling. </span><span>Act as customer data champion to measure, identify, present and leverage relevant business insight to support positive change and support implementation of an effective customer relationship management strategy across the business.</span></p><br><p><span> </span></p><br><p><span>●<span> </span></span><span>Support a customer-centric approach to deliver a smooth, unfragmented and consistent customer experience across all touchpoints and at all stages of the customer/member journey so as to ensure the highest customer satisfaction levels.</span></p><br><p><span>●<span> </span></span><span>Oversee a calendar of world-class events including carnival launches, fashion events, racing barrier draws and member events. </span></p><br><p><span><span>●<span> </span></span><span>Deliver a best-in-class, aspirational and intuitive customer journey across digital platforms – including booking systems – and in-venue experience through collaboration with internal stakeholders and external suppliers.</span></span></p>