Marketing & Corporate Communications Executive

Job Description

<p><strong><u>Job Purpose</u></strong></p><ul><li>To support the Marketing and Corporate Communications strategic plans and initiatives across the network by positively reflecting/maintaining the company’s corporate image in terms Public Relations; this shall include: branding, media and press relations, Investor Relations, and other forms of communication thereby leading to enhancing Company’s reputation, customer’s experience, and increasing sales</li></ul><p><br></p><p><strong><u>Decision Making Parameters:</u></strong></p><ul><li>Manages the corporate communications activities within the framework of responsibilities and boundaries identified with his/her role and in accordance with standard practices.</li><li>Consults with Line Manager/Function Manager on any non-routine action prior to executing; all duties shall be performed thru proper channel and in compliance with adopted policies and procedures.</li></ul><p><br></p><ul><li><strong>Key Result Responsibilities</strong></li></ul><ol><li>Acts as point of contact for press, media, and PR agencies; manages the company’s press centre including press kits, press releases, fact sheets, news monitoring, crisis management responses, prints, and publicizing events via media; builds and maintains an updated media contact list. </li><li> Coordinates with Head Office, Hubs and Outstation on all public relations, marketing, social media plans, campaigns, briefs, CSR, etc.</li><li>Facilitates/executes BTL/ATL marketing plans and branding campaigns across the entire airline network.</li><li>Assists in executing the marketing campaigns for assigned markets: verifies action plans, budget and outcome with the Marketing Manager/Head Office.</li><li>Manages daily activities and marketing requirements traffic thru prioritizing and coordinating work with the Creative and Studio team.</li><li>Supervises all press FAM trips (with Hub Country and abroad), conferences, seminars, events, route launches and the filming/photo-shooting accompanying that.</li><li>Coordinates the production, purchase and distribution of give-away items, souvenirs, calendars, etc.</li><li> Manages the Social Media portfolio in all platforms in terms of strategy and content: Facebook, Twitter, Instagram, YouTube, Blog, etc. Supervises the Airline portal on the website to update with all news and events.</li><li>Coordinates the company’s Corporate Social Responsibility (CSR) activities, mainly ‘Charity Cloud Project’- On board charity donation: campaigns, teams, trips, PR and Media coverage.</li><li>Manages researches and market intelligence data; generates job-related reports and correspondence regularly, co-designs templates and forms to be used by the team and other hubs for marketing related requirements and projects. </li><li>Supports marketing teams locally and regionally in training on new marketing initiatives, systems, processes or tools as needed.</li><li>Performs any additional duties as directed by the line manager.</li></ol><p><br></p><p>Profile description:</p><p><strong><u>Qualifications (Academic, training, languages):</u></strong></p><p><br></p><ul><li>Bachelor degree in Marketing/Communication or equivalent from a recognized university/</li><li>Proficient in Microsoft Office</li><li>Knowledge in Adobe Photoshop &amp;3D animation is a plus.</li><li>Fluent in English and French</li></ul><p><br></p><p><strong><u>Work Experience:</u></strong></p><ul><li>3+ years of related working experience in a very similar role in the marketing field in any service industry (client/agency), preferably in aviation; experience with low cost airline is a plus.</li><li>Proven skills in media relations, press, events management, and communicating branding concepts and themes that increase market-share.</li><li>Advanced Project management skills combined with Budgeting Experience.</li><li>Possesses editorial and business writing skills.</li><li>Knowledge in protocol/regulations related to marketing and communication.</li><li>Employs a balance of technical expertise, and interpersonal relations to execute new initiatives that support company’s objectives.</li><li>Product knowledge: capability of understanding market trends and channeling them leading to effective marketing and advertising plans and campaigns.</li><li>Demonstrates the ability to contribute and successfully deliver against business strategy and set KPIs.</li></ul>