Marketing & Communications Manager

Job Description

Shangri-La Barr Al Jissah, Muscat

Muscat, Sultanate of Oman

Nestled in between the dramatic backdrop of rugged mountains and the pristine waters of the Sea of O man, Shangri-La Barr Al Jissah is set on 124 acres of stunning scenery and home to three spectacular hotels: the family orientated family-orientated 262 rooms, the diverse Al Bandar comprises 198 deluxe rooms and the luxurious and most exclusive Al Husn has 180 elegantly appointed guestrooms and suites. The resort also features 18 Food and Beverage outlets, 1,056 sqm ballroom with 8 breakout rooms, wide variety of recreational facilities, and a spa with 12 treatment villas.

Job Summary

The Marketing communications manager creates, communicates, and implements communication programs that effectively promote and describe the Resort and its offerings, including content creation from photos, videos, and reels to classic collaterals as well as social and digital campaigns on available online channels.

Responsibilities

• Demonstrate knowledge and experience of digital marketing including managing marketing campaigns- google ads, SEO/SEM, email and display advertising/retargeting
• Analytical in reporting and performance of campaigns – Google Analytics, Omniture
• Social media driven with a natural instinct and flair at creating unique content (writing, photos and videos)
• Independent, flexible, work and manage a team
• Manage and optimise our social media presence across all digital channels/platforms
• Identify trends and insights on the market, brainstorm new and creative strategies
• Design and Video skills is a plus (Adobe Illustrator, Capcut, Canva, etc)
• Creating and implementing plans to optmise market share, revenue and visibility on both local and international target markets.
• Provide site inspection tours to media, coordinate on-property film/photo shoots, and host PR /marketing events.
• Proactively work with other departments to source press-worthy angles/opportunities for events and activities across the property.
• Manage media tracking for the hotel and report results back to key stakeholders. Report on coverage.
• Prepar e, manage and keep up-to-date hotel collateral and information including content and information for brochures, fact sheets and sales materials.
• Act as day-to-day PR contact to the media on behalf of the resort and draft press releases and take ownership of press kit materials.
• Assist in developing and executing marketing and communication plans and programs of the hotel
• Plan, develop and implement all Company’s marketing strategies, marketing communications and public relations activities, both internal and external.
• Create and manage all collateral assets, maintain brand communications guidelines and standards and act as the ambassador and voice of brand.
• Lead projects on increase of awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.
• Create, implement and measure the success of comprehensive marketing, communications, and PR programs that will enhance the Company’s image and position within the marketplace and the general public.
• Responsible for editorial direction, design, production and distribution of all Company’s publications.
• Coordinate and oversee public relations and promotional activities and act as Company’s representative with the media, these can include photo shoots, broadcasts and interviews.
• Responsible for the appearance of all Company’s print and electronic materials (letterheads, use of logo, brochures, and flyers).
• Lead projects such as cause-related marketing and special events.
• Responsible for the achievement of marketing/communications/PR missions, goals and objectives.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Report on marketing successes, opportunities, and strategies to all levels.
• Drive day-to-day activities to support strategic annual PR and Marketing plan that focuses on positioning the resort.
• General PR support for projects such as hotel events, trade shows, press conferences, media dinners and PR events.
• Work closely with other department heads (F&B, catering, marketing, sales, etc.) to seek PR opportunities within secured business (e.g. high-profile/celebrity events, unique F&B offerings/events, packages/promotions, etc.).
• Draft press kit materials, including press releases, fact sheets, and biographies.
• Cultivate relationships with top tier travel, trade, lifestyle, luxury, business, local media, and online influencers.
• PR monitoring and measurement solution and clippings reports.

What We Are Looking For

• We are looking for an Marketing Communication professional with experience with luxury Hotels or in the Media houses. Arabic-speaking is a plus.
• Strong knowledge in optimising social media presence and handling digital campaigns
• Content curator with a natural flair and at providing high quality and unique content
• 5+ years’ background in a similar position.
• Sound understanding of marketing communication and digital practices and procedures.

Shangri-La Barr Al Jissah, Msucat

Muscat, Sultanate of Oman

Nestled in between the dramatic backdrop of rugged mountains and the pristine waters of the Sea of Oman, Shangri-La Barr Al Jissah is set on 124 acres of stunning scenery and home to three spectacular hotels: the family orientated family-orientated 262 rooms, the diverse Al Bandar comprises 198 deluxe rooms and the luxurious and most exclusive Al Husn has 180 elegantly appointed guestrooms and suites. The resort also features 18 Food and Beverage outlets, 1,056 sqm ballroom with 8 breakout rooms, wide variety of recreational facilities, and a spa with 12 treatment villas.