Job Description
Company Overview: More than 100,000 professionals from 100+ countries
have participated in CFTE programmes to accelerate their careers in Fintech and new finance. In addition to London, CFTE is present in Singapore (accredited by Institute of Banking and Finance), Abu Dhabi (Abu Dhabi Global Market Academy), Hong Kong (Cyberport), Luxembourg (Luxembourg Academy of Digital Finance Academy with LHOFT) and Budapest (Budapest Institute of Banking). CFTE’s objective is to equip professionals with the skills to thrive in the new world of finance. This includes online courses and specialisations, leadership training and hands-on extrapreneurship experiences in topics such as Fintech, Open Banking, Digital Payments or Artificial Intelligence.
Role Overview: We are seeking a Marketer to join our team in Abu Dhabi. The successful candidate will be based in Abu Dhabi, s/he is in charge of Digital Marketing and Content, to promote brand awareness, digital funnels and CFTE’s presence in the region, while collaborating day to day with teams in London and Singapore.
Key Responsibilities:
- Brand awareness: Adapt and maintain brand identity to resonate with the MENA audience, ensuring consistency across marketing materials and platforms.
- Bilingual Content: Create Arabic and English content to establish CFTE as a thought leader in finance, technology, and entrepreneurship within the region.
- Digital Funnels: Design and implement localised digital marketing strategies, including social media, SEO, and email campaigns, to drive lead generation and conversions.
- Partnerships: Foster relationships with regional stakeholders, and media outlets to expand CFTE’s presence and reach.
- Cultural Sensitivity: Navigate cultural nuances while maintaining CFTE’s global brand image and messaging.
Profile Required:
- Arabic and English speaker with strong communication skills, both written and verbal
- At least 2 years of experience in marketing, preferably in startups
- Ability to produce engaging and relevant content in various formats, like articles, videos, infographics, and podcasts
- An entrepreneurial mindset with a willingness to take ownership and drive results
- Proactive, Resilient with Entrepreneurial mindset
- Self-motivated person with High Work Ethics
- Demonstrate the ability to set priorities, organise, delegate and control
Preferred Skills according to CFTE’s SHIME framework:
- Soft skills: strong communication skills (both written and verbal), collaboration skills in a decentralised environment and interpersonal skills
- Hard skills: data-driven decision making with tools such as Google Analytics or WordPress, SEO, content marketing and email marketing
- Industry knowledge: knowledge of financial services, understanding of Fintech and Blockchain.
- Mindset: think like an entrepreneur, adaptable, resilient. Creative thinking. Get things done.
- Experience: no specific industry required, however experience in startups or financial services is preferred.
Application process:
Apply at : https://courses.cfte.education/about-us/fintech-jobs/