Marketing & Admissions Manager
Job Description
<p>Cognita, a leading global schools group, is seeking a highly motivated Marketing & Admissions Manager to join one of our schools in the Middle East and India region. </p><p><br></p><p>The Marketing & Admissions Manager position is a key and exciting opportunity, this will suit an experienced and innovative professional with a proven track record within a sales and marketing context. The successful candidate will possess excellent leadership and relationship-building skills as well as the cultural awareness and commercial mindset. The role would also suit individuals with similar commercial sales and marketing experience gained in other sectors, but who have an instinctive feel for the competitive schools market in Dubai.</p><p><br></p><p>Reporting to the School Principal and Cognita’s Regional Head Office, the Marketing and Admissions manager will be responsible for ensuring the school meets and exceeds its enrolment as well as retention targets. They will work closely with the Principal and Cognita to devise and implement effective recruitment, marketing and promotional strategies. </p><p><br></p><p><strong>LEADERSHIP AND MANAGEMENT</strong></p><p><strong> </strong></p><ul><li>Develop and implement clear marketing, communications and student recruitment strategies; ensuring they align with the school’s vision, aims and strategic priorities and confidently differentiate the school’s identified strengths in a highly competitive and dynamic marketplace; </li><li>Ensure student enrolment objectives are met, monitoring and responding to key market trends in student recruitment and revising strategies and tactical marketing plans where appropriate.</li><li>Ensure that the school creates and sustains excellent relationships with all its customers – prospective, current and previous.</li><li>Manage the concept and delivery of the school’s website, parent portal and other online and offline publications, ensuring all content is aligned with the school’s brand and USPs </li><li>Act as Brand Ambassador for the school, along with the Principal and Cognita.</li><li><strong> </strong></li></ul><p><strong> </strong></p><p><strong>ADMISSIONS</strong></p><p><strong> </strong></p><ul><li>Lead and guide student recruitment to achieve the school’s targets.</li><li>Deliver an impressive, effective, and efficient admissions process for applicants and parents, which reflects the school’s ethos.</li><li>Provide guidance to the Admissions team in respect of building relationships with prospective parents, standards of service, customer experience and engagement, communication, data capture, and promotional events.</li><li>Systematically and regularly review and develop admissions procedures after monitoring the results and effectiveness of all activities.</li><li>Provide Cognita Head Office and the Principal with pipeline data on current and anticipated student numbers, including future capacity planning.</li><li><span>Develop and conduct school tours, as required, for prospective families which effectively sell the school, promoting the school’s academic and non-academic achievements.</span></li><li><span>Ensure a premium customer experience by continuously benchmarking the school’s admissions procedures against leading competitors and implementing new and innovative ways to market the school to prospective parents and students.</span></li><li>Liaise with the Principal and Cognita to produce financial models based on projections for student numbers.</li><li><span>Organise and run external Marketing events, including Open Days, aimed at driving enrolments, in accordance with the agreed calendar and strategy.</span></li><li><span>Presenting a positive impression of the school in all interactions with families, whether by telephone, face-to-face, or in writing.</span></li><li><span>Manage wait lists and ensure the school’s admissions policy is transparent and adhered to.</span></li><li><span>Liaise with the Accounts Department to issue invoices for new students and ensure that all student and parent data is updated in the school management system and CRM. </span></li><li><span>Manage the initial induction of new families and pupils, including answering all questions in a professional and timely manner, and providing support and advice.</span></li><li><span>Ensure the effective management and compliance of the Admission Department, including line management of the Admissions and Marketing team.</span></li></ul><p> </p><p> </p><p><strong>MARKETING AND COMMUNICATIONS </strong></p><p><strong> </strong></p><ul><li><span>Promote, protect and develop the identity of the school’s brand and its position within the UAE education sector.</span></li><li><span>Coordinate all marketing and sales strategies and activities, creating a fully integrated multi-channel communications and marketing strategy.</span></li><li><span>Develop and deliver an effective digital and social media strategy.</span></li><li><span>Establish excellent working relationship with the wider staff body to ensure the timely communication of information to raise the school’s profile.</span></li><li><span>Ensure school profiles for all relevant education publications and external digital platforms are maintained up to date.</span></li><li><span>Successfully align the marketing strategy to the school’s broader strategic priorities.</span></li><li><span>Monitor and report all high-level metrics, proactively using data to devise appropriate interventions where required.</span></li></ul><p> </p><p> </p><p><strong>TEAM MANAGEMENT AND DEVELOPMENT</strong></p><p> </p><ul><li>Define the training and development requirements for the marketing and admissions team</li><li>Working with the team to ensure that all new marketing and admissions personnel receive appropriate induction and on-boarding.</li><li>Develop and lead internal training to share and improve best practice within the team.</li></ul><p><br></p><p>The total package will include a competitive salary, residency visa (if required) and medical insurance. </p><p><br></p><p>Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.</p>
