Market Research Analyst

Job Description

Innovation Consulting Group (ICG) is a leading management consulting firm, specializing in providing innovative business solutions to companies worldwide. We are currently seeking a Market Research Analyst to join our team. This role is responsible for analyzing market trends, collecting data, and providing insights that will inform our clients’ business decisions. The ideal candidate should possess excellent analytical and communication skills, and be able to work independently as well as in a team setting.<p><br></p><strong>Responsibilities</strong><p><br></p><ul><li>Conduct market research to determine customer needs and preferences</li><li>Analyze market trends, pricing, and competition to develop business strategies</li><li>Collect and analyze data using various research methods including surveys, focus groups, and data mining</li><li>Interpret and communicate research findings to clients and internal stakeholders</li><li>Develop and present reports, presentations, and visualizations to effectively communicate findings</li><li>Collaborate with cross-functional teams to provide insights that inform business decisions</li><li>Monitor and evaluate industry trends and competitor activities to identify potential opportunities or threats</li></ul><p><br></p><strong>Requirements</strong><p><br></p><ul><li>Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field</li><li>At least 3 years of experience in market research or a similar role</li><li>Strong analytical and problem-solving skills</li><li>Knowledge of statistical analysis and data visualization tools</li><li>Excellent communication and presentation skills</li><li>Ability to work independently and manage multiple projects simultaneously</li><li>Proficiency in Microsoft Office Suite and experience with research databases and software</li></ul>