Market Reasercher

Job Description

· Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations

· Understand business objectives and design surveys to discover prospective customers’ preferences

· Compile and analyse statistical data using modern and traditional methods to collect it

· Perform valid and reliable market research SWOT analysis

· Interpret data, formulate reports and make recommendations

· Use online market research and catalogue findings to databases

· Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation

· Evaluate program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct

· Remain fully informed on market trends, other parties researches and implement best practices