Lifecycle Marketing Specialist
Job Description
Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.
As part of EMPG, we are alongside some of the strongest classified brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.
As a Lifecycle Marketing Specialist, you will be responsible for creating, shaping, and optimizing CLM campaigns (consisting of email, push, in-app and web notifications) while also working with various internal teams to create end-to-end marketing strategies and user lifecycle journey.
In this role, you will:
- Developing a strategy to engage, retain and re-engage customers during key milestones of the customer lifecycle segments.
- Creation and running of email, in-app and push notifications; assisting in copywriting, email design and user performance of all C2C and B2C campaigns
- A/B Testing and optimizing CLM campaigns with strategic content, frequency and audience variations
- Working closely with all teams to understand the customer base through insight segmentation and data analysis
- Leading new product features, testing side by side with Product managers and leveraging email marketing & push notifications
- Increase CLM’s traffic & engagement contribution, while maintaining the high quality of relevant and personalized messaging.
- Constantly analysing data to plan strategies and execute campaigns.
- Audience building, segmentation and testing
- Project management and help BI/Tech teams with API based campaigns
