KOL Manager

Hotel, Restaurant, Tourism
Saudi Arabia 🇸🇦
October 2, 2023
Full Time

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Job Description

HONOR is looking for a digitally savvy and experienced marketing mind to strengthen our relations with the Key Opinion Leaders as well as execute our social media strategies and creative campaigns. KOL Manager will be working closely with the Marketing and Growth departments. Also should have a solid understanding of how each social media channel works and how to build relationships with KOL, media, and third-party agencies.

Responsibilities

  • Marketing Team, Key Opinion Leaders, influencer platforms, and all social channels
  • Lead influencer and editorial campaigns from ideation, and execution, to data analysis and recapping – Cultivate and develop influencer and editorial relationships and help build a community of Tencent Ambassadors
  • Lead influencer recruitment strategy, in alignment with internal brand objectives & KPIs – Prospect for new influencer platforms, social channels, and capabilities across Micro and Macro
  • Work with best-in-class agency partners and cross-functional teams to define and establish influencer standards – Partner with Paid Social, Display, and Creative teams to establish a process, and scale project assets for a lead share of voice in Saudi
  • Present to internal management, methodologies, process, and campaign recapping – Stay up to date on industry trends regarding new partners, tactics, tools, and competitor trends across Saudi
  • Implement KOL engagement campaigns by liaising and coordinating with KOL in their requirements, timelines, and deliverables
  • Collaborate with team members to initiate and execute different promotional campaigns.
  • Negotiate costs appropriately to ensure a mutually beneficial agreement.
  • Provide accurate timing estimates on work.
  • Understand Saudi MKT & consumer , create original content with local consumer insight.
  • Lead the honor club and community in Saudi.

Qualifications

  • Bachelor’s Degree in Communication, Public Relations, Media, or related major

Experience:

3 years of proven experience leading influencer marketing strategy and campaign execution for an influencer network agency within the gaming or tech space (Smart Services Industry Experience is a Plus)

Skills and Competencies:

  • Fluent in English, and Arabic
  • Excellent with local consumer insight.
  • Experience leading editorial partner relationships and campaign execution – In-depth knowledge and understanding of current and emerging social media platforms
  • A deep passion and ability to champion significant, lasting partner relationships and communities while always maintaining growth
  • Experience with influencer and social management tools – Strong background running influencer marketing/ambassador programs across Saudi.

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