International Operations (APAC) Regional Head JOB

Business & Product Management
United Arab Emirates 🇦🇪
October 2, 2023

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Job Description

1

Job Details

Job Title

International Operations Regional Head (APAC)

Department

International Operations Department

Section

International Operations (Europe) Region

Unit

International Operations (France, Belgium & Netherlands) Unit

Direct Manager

International Operations (Europe) Regional Head

Direct Reports

International Operations (India Sub-Content) Unit Head

International Operations (China & Southeast Asia) Unit Head

International Operations (Australia & South Korea) Lead

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Role Purpose

Manage all operations and activities related to the region’s trade and market development. Oversea offices to create the go-to-market strategies and manage research and analyze markets, build effective partnerships, activate marketing/promotional programs, and create market strategies to take inbound tourism to Abu Dhabi forward in-line with the defined strategies.

3

Key Responsibilities

Travel and Market Development

  • Devise the market strategy and business plan (directly with appointed agency), with the aim to meet visitor arrivals target and to build a sustainable tourism future for Abu Dhabi.

  • Manage appointed agencies to execute the work plan from end-to-end, incorporating inputs from internal departments and overseas offices, and bearing in mind budget and timelines.

  • Ensure robust evaluation and tracking mechanism of activities are in place to aid future planning.

  • Regularly liaise with Destination Marketing team to collectively agree on trade marketing programs across various markets, ensuring that all campaigns and marketing programs deliver optimal results.

  • Conduct research and analytical support to define and develop new markets.

  • Manage the development of market strategies, managing cost-effective execution, and reviewing end-to-end action plans for regions’ markets in-line with the defined strategies.

  • Oversee the development and execution of plans of the holistic B2B and B2C strategy for the regions’ markets in-line with the department’s priorities and defined strategy and goals. 

  • Ensure building effective international marketing and promotional initiatives and campaigns for regions, incorporating inputs from respective internal departments and overseas offices aiming to to promote leisure visitations in Abu Dhabi.

  • Oversee the planning of resources (human and budget) for execution of activities, including appointing agencies/personnel to work on implementing the strategy and workplans and monitoring operational efficiency in-line with the defined objectives.

  • Oversee the preparation of period reports highlighting all the projects, illustrating achievements, escalating pain points with challenges, budget utilizations, recommendations, and future plans and present them to the line manager.

Benchmarking & Market Analysis

  • Direct the team to identify and benchmark with top competitors in the market to ensure that International Office teams are continuously aligned with best practices within the market.

  • Lead on identifying and benchmarking with top competitors in the market to ensure that assigned part of the region is continuously aligned with best practices within the market.

Industry Engagement and Partnerships

  • Manage building close and effective relationships with partners and relevant internal and external stakeholders regionally and locally from travel trade and tourism industries to facilitate discussions regarding planned events, potential partnerships, coverage, and performance.

  • Ensure gathering and managing contacts, including profiling and inputting contacts in the systems to maintain data in a timely manner.

  • Identifying opportunities for partnerships and investments and working on searching new opportunities that serve to achieve the desired results and objectives and meet the targets.

Shared Activity  

People Management  

  • Manage the effective achievement of assigned objectives through the leadership of the Section by setting of individual objectives, managing performance, developing and motivating staff to maximize performance.  

  • Lead the talent development initiatives for the assigned section, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements.  

  • Act as a role model and drive adherence to organizational values and ethics by employees of the assigned section to foster a value driven culture within the organization.  

Budgeting and Financial Planning  

  • Manage the preparation and recommend the section budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines.  

Policies, Systems, Processes & Procedures  

  • Manage and ensure effective implementation of functional policies, procedures and controls covering all areas of assigned section activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service.  

Continuous Improvement 

  • Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.  

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Communication and Business Relationships

Internal

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