Job Description
<ul><li>Collaborating with the influencer to define their brand image, target audience, and overall content strategy. </li><li>Researching and identifying potential influencers who align with the brand’s values, target audience, and marketing objectives. This may involve evaluating their social media presence, engagement metrics, and previous collaborations.</li><li>Negotiating terms, fees, and deliverables with influencers. This includes discussing content creation, exclusivity agreements, usage rights, and any other contractual details. </li><li>Building and maintaining relationships with influencers to foster strong partnerships. This involves regular communication, providing support, addressing concerns, and ensuring that influencers have the resources they need to create high-quality content.</li><li>Collaborating with influencers to plan and coordinate content creation and distribution.</li><li>Monitoring and analyzing the performance of influencer campaigns and individual posts. This includes tracking engagement metrics, reach, conversions, and other relevant data to assess the effectiveness of the influencer’s content and overall campaign performance.</li><li>Managing the budget allocated for influencer marketing campaigns. This involves tracking expenses, ensuring payments to influencers are made on time, and optimizing the budget allocation to maximize ROI.</li><li>Ensuring that all influencer activities comply with relevant laws, regulations, and advertising guidelines. </li><li>Keeping up with industry trends, competitor activities, and changes in social media algorithms.</li></ul><p><br></p>