Head of Marketing

Marketing & Advertising
United Arab Emirates 🇦🇪
October 2, 2023

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Job Description

Head of Marketing | Blue | Dubai

What you will do

Marketing Strategy:

Develop the integrated regional marketing strategy & implementation roadmap of BLUE including but not limited to product launches, communication campaigns for both corporate & tactical.

  • Drive brand awareness, consideration, and relevance amongst the target audiences.
  • Drive market share growth through development of brand equity and improved customer loyalty
  • Monitoring of consumer behaviours, market trends, demographics, competitor activities

 

Activation & Campaigns:

  • Manage and coordinate external agency partners
  • Lead, activate and execute consumer communications across integrated communications’ channels
  • Coordinate with the digital team to ensure pure integration on strategy implementations & campaigns.
  • Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
  • Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
  • Ensure pure integration of campaign with relevant local insights’ implementation in various countries.

 

Customer Experience:

  • Support delivery of exemplary Customer Experience across all brand touchpoints
  • Improving Customer Experience in retail sales spaces and workshops by implementing a branding strategy that is consistent throughout the POS.

 

Team Management: 

  • Drive a talent development system that creates marketing professionals who are recruited correctly, developed, coached, and engaged through performance management, learning, development, and succession planning. 
  • Lead a lean and effective Marketing structure & team
  • Drive performance of Marketing team through measurable KPIs
  • Ensure 100% compliance with Standard Operating Procedures
  • Drive Al-Futtaim Values in workplace

Skills

Required skills to be successful

  • Strategic and structured business, sales & marketing understanding – long term and short term
  • Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
  • Strong communication skills with external / internal stakeholders.
  • Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.

  

What equips you for the role

  • A business or university degree is preferred in Business, Marketing
  • Minimum 15 years’ work experience in Marketing & Communications.
  • Advertising agency experience a plus.
  • Multi-market & communications’ channels’ experience
  • Experience delivering strategies with high Customer Centric approach

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