Growth Marketing Specialist

Job Description

On Anghami:

• Based in Abu Dhabi with offices in UAE, Lebanon, Egypt & Saudi, we’re a homemade startup with international swagger and over 70 million registered users.
• We’re the first Arab tech company to be listed on the New York Nasdaq.
• We pride ourselves with our Users and our Product.
• We work hard every day to understand the needs and aspirations of our users.
• We believe that music is ambivalent: It is as social as it is personal.
• And so we aim at providing users with all the tools and features that grant them the full freedom to explore, share and connect through music.

What you’ll be doing:

• Work on driving customer acquisition and brand consideration through digital marketing channels, in line with strategic goals.
• Work on various growth initiatives, including digital marketing, SEO, ASO, and lifecycle management.
• Manage and evaluate performance of all digital marketing campaigns, assess against business goals and constantly optimize performance.
• Analyze Anghami’s data to find answers about habits and trends, provide insights for optimization of overall marketing activities, improve content proposition and work on user retention.
• Research and identify trends in different markets to create relevant campaigns leading to the increase in user retention.
• Create marketing briefs based on the market insights and business requirements.
• Brainstorm and develop ideas for creative marketing campaigns.
• Collaborate with a cross functional team to create integrated marketing campaigns that prioritize the experience of the customer.
• Reach ambitious growth KPIs.

About you:

• You have 1-2 years of experience in marketing, growth marketing, preferably in the tech industryYou have a relevant degree
• You understand the basics of user segmentation and marketing of products within an app
• You have good analytical skills
• You have the ability to communicate and express effectively
• You have an execution oriented mindset
• You’re passionate about music and have a basic understanding of how the music industry works
• Experience with any of the following is a plus: Amplitude, Tableau and Looker.