Growth Hacker
Job Description
<p><strong>ABOUT EDENRED </strong></p><p><br></p><p><span>Edenred believes everyone should have equal access to essential financial services, regardless of how much they earn. That’s why we created C3Pay for unbanked or underbanked employees, a mobile app where employees can manage their money instantly and conveniently.</span></p><p><br></p><p><span>Edenred UAE is the UAE’s largest salary processing provider serving more than 6,000 companies, 2 million employees, over 10 banks and 35 financial institutions. Operating out of Dubai since 2008, Edenred simplifies WPS and non-WPS payroll improves the quality of life for employees and helps companies take care of their hardworking people – pay them on time, securely and without effort.</span></p><p><br></p><p><strong>ABOUT YOU</strong></p><p><br></p><p>This is an exciting opportunity for an ambitious individual who thrives on taking ownership and making a significant impact on the lives of others. You will play a pivotal role in driving the growth of the C3Pay mobile app, measured through user acquisition, retention and revenue.</p><p>You are a strategic thinker with an entrepreneurial spirit with a “roll up your sleeves” attitude, big-picture thinking and an ability to work collaboratively across internal and external teams. You get the job done methodically and with compelling data. </p><p> </p><p><strong>RESPONSIBILITIES</strong></p><p><br></p><p><span>» </span>Develop and execute growth strategies to increase adoption, retention, and revenue on the C3Pay app.</p><p><span>» </span>Develop and implement new marketing channels to keep growing at a fast pace.</p><p><span>» </span>Optimize existing channels by leveraging your expertise and innovative ideas.</p><p><span>» </span>Monitor the performance of key initiatives keeping a close eye on our cost of acquisition and customer lifetime value.</p><p><span>» </span>Set OKRs and lead growth activities from high-level strategy to flawless execution.</p><p><span>» </span>Manage the marketing budget allocated to user acquisition.</p><p><span>» </span>Conduct comprehensive market research and identify emerging growth opportunities ensuring a competitive edge.</p><p><span>» </span>Collaborate with marketing, data and product teams to develop and execute high-impact campaigns.</p><p><span>» </span>Strategize and plan content creation to deliver exceptional value to users.</p><p><span>» </span>Continuously test and optimize campaigns utilizing hard and soft data to drive exceptional results.</p><p><span>» </span>Guide and coach junior marketing team members and help them grow while achieving key business KPIs.</p><p><span>» </span>Stay up-to-date on industry trends and best practices in growth marketing.</p><p><br></p><p><strong>REQUIREMENTS</strong></p><p> </p><p><span>» </span>Marketing, Management, and/ or related field degree</p><p><span>» </span>3+ years of experience in mobile app growth and acquisition</p><p><span>» </span>A demonstrated track record of moving KPIs </p><p><span>» </span>Strong analytical skills and <span>data-backed decision making</span></p><p><span>» </span>Expert in rapid experimentation</p><p><span>» </span>Customer-centric mindset, you make decision based on user insights</p><p><span>» </span>Excellent communication and collaboration skills, you work well in teams and don’t need directions</p><p><span>» </span>Ability to work in a fast-paced, dynamic environment</p><p><br></p>
