Group Marketing Specialist – F&B and Retail
Job Description
<p><strong><u>Job Summary:</u></strong></p><p><br></p><p>We are seeking a talented and experienced Group Marketing Specialist with a focus on the hospitality and retail industries. As a Group Marketing Specialist, you will be responsible for developing and implementing strategic marketing initiatives to promote our group hospitality and retail establishments. You will collaborate closely with cross-functional teams to create effective marketing campaigns that drive brand awareness, increase customer engagement, and boost revenue across all our properties.</p><p><br></p><p><strong><u>Main Responsibilities:</u></strong></p><p><br></p><p>⁃ Develop and execute comprehensive marketing strategies for our group of hospitality and retail businesses, aligning with the overall organizational goals and objectives.</p><p><br></p><p>⁃ Conduct market research and analysis to identify target customer segments, industry trends, and competitive landscape.</p><p><br></p><p>⁃ Create and manage marketing campaigns across various channels, including digital advertising, social media, email marketing, print media, and events.</p><p><br></p><p>⁃ Collaborate with internal teams, including sales, operations, and design, to create compelling marketing materials, such as brochures, flyers, signage, and promotional items.</p><p><br></p><p>⁃ Coordinate with external agencies and vendors to execute marketing initiatives effectively, ensuring timely delivery within budget constraints.</p><p><br></p><p>⁃ Monitor and analyze campaign performance, providing regular reports and insights to management, and make data-driven recommendations for optimization.</p><p><br></p><p>⁃ Maintain and update online presence, including websites, social media profiles, and online directories, ensuring accurate and engaging content.</p><p><br></p><p>⁃ Manage customer engagement programs, loyalty initiatives, and customer feedback platforms to enhance customer satisfaction and loyalty across all properties.</p><p><br></p><p>⁃ Stay up-to-date with industry trends, emerging technologies, and best practices in hospitality and retail marketing, continuously seeking opportunities for innovation and improvement.</p><p><br></p><p>⁃ Collaborate with the sales team to develop marketing collateral and tools that support their efforts in attracting new customers and driving revenue growth.</p><p><br></p><p>⁃ Ensure brand consistency across all marketing materials and communications, adhering to brand guidelines and standards.</p><p><br></p><p><br></p><p><strong><u>Qualifications:</u></strong></p><p><br></p><p>⁃ Bachelor’s degree in marketing, Business Administration, or a related field.</p><p><br></p><p>⁃ Proven experience (3+ years) as a Marketing Specialist or similar role, preferably in the hospitality and retail industry.</p><p><br></p><p>⁃ Strong understanding of marketing principles and techniques, including digital marketing, branding, and customer segmentation.</p><p><br></p><p>⁃ Experience in developing and executing marketing campaigns across various channels.</p><p><br></p><p>⁃ Proficiency in using marketing software and platforms, such as CRM systems, email marketing tools, social media management platforms, and analytics tools.</p><p><br></p><p>⁃ Excellent written and verbal communication skills, with the ability to craft compelling marketing messages and materials.</p><p><br></p><p>⁃ Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.</p><p><br></p><p>⁃ Creative mindset with the ability to think outside the box and develop innovative marketing ideas.</p><p><br></p><p>⁃ Strong project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.</p><p><br></p><p>⁃ Team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.</p><p><br></p><p>⁃ Familiarity with the hospitality, including an understanding of customer behavior, industry trends, and competitors.</p><p><br></p><p>If you are passionate about marketing, have a keen eye for detail, and thrive in a fast-paced environment, we would love to hear from you. Join our team as a Group Marketing Specialist and play a key role in driving the success and growth of our hospitality and retail businesses.</p>
