Group Marketing Manager

Job Description

<p><strong>ALPAGO GROUP</strong><span> is currently recruiting for an exciting role as a Group Marketing Manager, to join the team.</span></p><p><br></p><p><strong>About The Role</strong></p><p><br></p><p><span>To promote awareness of the ALPAGO brands across the local and international market, Responsible for execution of planned marketing activities through digital marketing channels, PR, campaigns, and events which effectively reaches the target audience, and firmly establishes the brand recognition within the market. Working together with other ALPAGO GROUP’s subsidiaries to strengthen the message and ensure timely and effective marketing strategies that are within brand and budget according to the groups business objectives, relating to profitability and growth.</span></p><p><br></p><p><strong>Key Accountabilities</strong></p><p><br></p><ul><li>Marketing strategy planning and budgets / Media &amp; Advertising plans – sets yearly strategies and plans for the ALPAGO GROUP.</li><li>Market Research &amp; Intelligence – ensures that competitor research to determine requirements for new business</li><li>Quarterly competition analysis reports</li><li>Daily news reports / monthly synopsis &amp; recommendations</li><li>Website / Online Digital Activation – Ensures at all times that the ALPAGO website and social media channels are up to date, takes into account new technologies &amp; trends and builds the strategy</li><li>Updates – monthly report of updates</li><li>Public Relations – To promote and create newsworthy items to increase the awareness of ALPAGO within the media</li><li>Measurement – ensure all marketing activities are trackable and measured to review</li><li>End of year report all activities</li><li>Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure</li><li>Organizing events such as product launches, exhibitions and photo shoots.</li><li>Managing the company’s social media</li><li>Collaborate with media organizations and advertising agencies</li><li>Monitor and report all the marketing activities and their results</li></ul><p>&nbsp;</p><p><strong>Qualifications, Experience, &amp; Skills</strong></p><p><br></p><p><strong>Minimum Qualifications and Knowledge:</strong></p><p><br></p><ul><li>Bachelor degree in marketing&nbsp;or related field or equivalent professional qualification</li><li>Digital and online activation awareness</li></ul><li><br></li><p><strong>Minimum Experience:</strong></p><p><br></p><ul><li>Minimum of 7-10 years in a marketing or business related discipline in real estate developments</li><li>Minimum 2 years in GCC region</li><li>GCC marketing experience is preferred but not essential</li><li>Proven experience in market research</li><li>Experience in working with external agencies, events, PR and advertising</li></ul><li><br></li><p><strong>Behavioural Competencies :</strong></p><p><br></p><ul><li>Excellent attention to detail, written and verbal skills</li><li>Ability to work within a team environment</li><li>Able to motivate and lead staff</li><li>Ambitious &amp; goal orientated</li><li>Adaptable and innovative thinker / Works well under pressure</li></ul><p><br></p>