Graphic Design and Social Media Executive
Job Description
- Handle the official company page on social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate leads and entice the target audience.
- Collaborate with the required professionals to generate up-to-date and captivating content on digital media.
- Plan a comprehensive social media strategy for improving the outreach of the organization.
- Analyze the impact of different online campaigns on the target customer for in-depth evaluation.
- Monitor SEO and user engagement and suggest content optimization.
- Take the initiative to understand modern trends and social media platforms to aim at a high level of user engagement.
- Study design briefs and determine requirements
- Schedule projects and define budget constraints
- Conceptualize visuals based on requirements
- Prepare rough drafts and present ideas
- Develop illustrations, logos and other designs using software or by hand
Skills
- Proficient in analyzing Key Performance Indicators that define the effectiveness of social media campaigns.
- Skilled in handling content planning, ideation, creation, and delivery for platforms like Facebook, LinkedIn, Instagram, and Twitter.
- Passionate social media handler with a thorough understanding of search engine optimization and key online promotional activities.
- Proficient in creating original content as per the requirement of the company and target audience.
- Ability to effectively communicate information and ideas in written and verbal format.
- Adept at understanding market trends, consumer requirements, and company capabilities to plan customer-centric online campaigns.
- Proven graphic designing experience
- A strong portfolio of illustrations or other graphics
- Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
- A keen eye for aesthetics and details
- Excellent communication skills
- Ability to work methodically and meet deadlines
- Degree in Design, Fine Arts or related field is a plus
