Executive – SEO

Job Description

Company Description

We are an award-winning global creative organization and our public relations firm focused on building influence to deliver meaningful impact on business and the world.

We are strategists, storytellers and creators.

We are a global collective of modern communicators who are building the brands and leaders of tomorrow. Our business is making our clients – of all shapes and sizes – more influential. And our passion is shaping and evolving – with every step we take – the public relations industry and what we can accomplish.

Job Description

Responsibility and Focus

• Directly managing and leading a team within the SEO vertical of the Experience Design practice
• Assumes full accountability for successful end-to-end SEO project delivery for a specified set of clients
• Take ownership of the performance, output, and growth of the team members including managing daily deliverables and career progression
• Coordinate & engage with multiple SEO hubs (within other countries/time zones) to drive SEO operations & delivery.  
• Collaborate with other pod leads to deliver excellence and ensure consistency in product delivery and account management
• Develop relationships within the Publicis network and other practices to drive cross-channel learning & integration. 
• Work with leadership to ensure all revenue is realized and forecasts are updated regularly. 
• Proactively bring new ideas to the team through innovative solutions and/or product enhancements, develop them and provide a strategy for monetizing them. 
• Assist leadership in forecasting milestones for product & revenue growth for own & extended SEO pods. 
• Actively participate in preparing and developing case studies for regional and international awards.
• Have an awareness of the changing landscape for Search channels. 
• Support business growth and development for new pitches and defend existing clients.
• Ensures effective project management of SEO roadmap and sets clear roles and responsibilities for all team members by communicating the importance of the value they deliver to the project upfront.

Qualifications

Technical & Product

• Lead SEO projects for clients from end to end & meet expectations with strategy and quality delivered within deadlines.
• Ensure client’s requirements, priorities and challenges are well communicated to the team and understood. 
• Report insightful feedback to clients, supported with solid research and analysis.
• Take accountability for maintaining client deliverables through proactive account management and foresight.
• Support direct reports to drive performance & manage client expectations.
• Review weekly project & business trackers to drive operational excellence. 
• Be accountable for the accuracy and relevancy of campaign delivery. 
• Dissect technical SEO issues and propose solutions to clients & direct reports. 
• Analyze traffic trends regularly concerning engagement and conversion metrics.
• Clear and consistent reporting after the completion of each project/campaign to all stakeholders.
• Manage SEO products and drive innovation on new products. 
• Create an environment of growth, learning and a data-driven approach where the team feels free to explore new growth opportunities. Mentor junior team members, continuously developing SEO processes and best practices.
• Ensure Publicis Groupe policies and procedures are followed by direct reports at each project stage.
• Analyze & optimize to ensure the campaign is profitable for the Groupe. 
• Applies our commercial models across products and services and their relevant thresholds.
• Owns client scopes of work and ensures that the scope is being fulfilled. Actively seeks opportunity to upsell new solutions, expand scope, but also accountable to escalate issues to the SEO vertical lead and practice head.

Business Acumen & Operational Efficiency

• Is available and responds promptly to queries, etc.
• Is a transformational talent with a deep understanding of the practice’s purpose.
• Able to seamlessly orchestrate workflow across Beirut, India, Jordan and Dubai teams. 
• Ability to use multiple sources of information, including broader stakeholder input, to develop solutions and recommendations.

Innovative & Analytical Mindset

• Effectively balances profitability and client needs from a commercial perspective.
• Actively participates in preparing and developing case studies for regional and international awards.
• Demonstrates a growth mindset in product innovation and diversification.
• Analyses complex ideas or proposals and build a range of meaningful recommendations.
• Encourages new ways of thinking and applies the proper techniques, tools and solutions to answer a brief while leveraging the latest technology.

People & Leadership

• Seeks others’ feedback to develop self-awareness, strengths and address development area.
• Is able to proactively raise issues to improve effective team working and collaboration.
• Is able to communicate confidently in a clear, concise and articulate manner.
• Collaborates with stakeholders and embraces an inclusive based environment.
• Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view.
• Able to build relationships quickly with others and engages personally with peers and clients.
• Treats others with respect, listens to other perspectives, especially when they are different from own.
• Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution.
• Drives a culture of trust with Peers, clients and all other stakeholders.

Self

• Is able to take ownership for actions and deals with consequences in a mature manner.
• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
• Displays openness to the ideas of others and leverages them when beneficial for the business.
• Showcases curiosity and open mindset towards new ways of doing things.
• Is able to set high impact objectives and goes above and beyond to exceed performance.
• Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.
• Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives.
• Approaches situations and individuals with honesty, integrity and humbleness.
• Displays resilience and maintains drives and a positive outlook when faced with challenges.