Event Marketing Manager

Job Description

JOB SUMMARY

Are you a highly skilled and dynamic Event Marketing Manager seeking an exciting opportunity to join our growing team? We are on the lookout for a results-driven individual who has a successful track record of organizing attendance at events/conferences and proving ROI through event marketing strategies and tactics. You’ll have the opportunity to shape the company’s marketing strategy, create impactful experiences for our esteemed clients, and contribute to the success of exciting events. If you’re ready to take the helm of our event marketing endeavors, seize this opportunity to enhance your career and be part of an innovative team that’s revolutionizing inclusive thriving workplaces.

KEY AREAS OF RESPONSIBILITY:

• Develop and execute event marketing strategies to increase awareness, generate leads, and drive attendance for events.
• Manage the marketing campaigns for each event, including email marketing, social media, and PR.
• Develop event branding and collateral materials, including signage, brochures, and other assets.
• Build effective marketing plans to support all facets of the event – delegate campaigns, sponsorship marketing campaigns etc.
• Conducting proper analysis of campaigns to ensure targets for revenue and lead generation are met.
• Create the marketing strategy and integrated marketing plans, to deliver key marketing and business objectives for the area and support the team in developing strategic data-driven marketing plans with clear KPIs and marketing goals.
• Managing the CRM system to build qualified segments
• Develop and maintain event-specific websites, landing pages, and registration portals, ensuring a user-friendly experience and smooth registration process.
• Collaborate with cross-functional teams, including event production, sales, and design, to ensure seamless integration and alignment of marketing efforts.
• Collaborate with external vendors, agencies, and partners to leverage additional marketing resources and channels for maximum reach and impact.
• Monitor event marketing budgets, track expenses, and provide regular reports on campaign effectiveness and return on investment (ROI).
• Stay up-to-date on industry trends and best practices in event marketing.