Email Marketing Specialist

Job Description

<p><strong>NAOS Talents</strong> is seeking a <strong>CRM Executive</strong> to work with one of our clients. As a CRM Executive, you will be responsible for managing and maintaining the customer relationship management system to ensure effective communication with the clients. You will be responsible to:</p><p><br></p><p>• Set up, review, and proof email campaigns using a campaign management tool &amp; email marketing platform.</p><p>• Use segmentation techniques to select audiences to target emails to the right customers.</p><p>• Analyze results from email marketing campaigns to improve key performance metrics (deliverability, open rate, click-through rate, sales).</p><p>• Assist in planning and implementation of dynamic content.</p><p>• Carry out competitor reviews to establish best-in-class email design and strategy.</p><p>• Assist in the development of the automated eCRM plan.</p><p>• Marketing Automation Journey building</p><p>• Email Marketing Reporting</p><p><br></p><p>The ideal candidate will have a strong understanding of CRM systems and strategies, as well as excellent communication and analytical skills. A Bachelor’s degree in Marketing or a related field is preferred, along with 2-3 years of experience in a similar role.</p><p>If you are a self-motivated individual with a passion for customer engagement and retention, we encourage you to apply for this exciting opportunity.</p><p><br></p><p><strong>Requirements:</strong></p><p>• Strong organizational skills.</p><p>• Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels.</p><p>• Excellent communication skills, both written and verbal.</p><p>• High attention to detail.</p><p>• The foresight to put yourself in the shoes of the customer.</p><p>• Strong capability for analyzing customer data and campaign data.</p><p>• Creative flair and an ability to think outside the box.</p><p>• Good copywriting skills.</p><p>• Ability to work effectively under pressure and to tight deadlines.</p><p>• Previous experience in a similar role is desirable.</p><p>• Basic HTML knowledge desirable.</p><p>• Experience with an email marketing platform and campaign management tool desirable. E.g. Salesforce Marketing Cloud, Pardot, Odoo, MS Dynamics…</p><p></p>