Email Marketing Specialist
Job Description
<p><span>Email Marketing Specialist </span></p><p><strong>Type of contract </strong></p><p><br></p><ul><li><span>Full time Contractor</span></li><li><span>Be available for working in the following shift: 6am to 3pm GMT/UTC with one hour for lunch</span></li></ul><p><br></p><p><strong>What you will do</strong></p><p><br></p><ul><li><span>Support the implementation of automated journeys and the build of newsletters for multiple audiences and languages to engage, retain and educate customers.</span></li><li><span>Build and refine communications using the company platforms to support CRM digital campaigns and ongoing requests from the business. HubSpot experience highly appreciated.</span></li><li><span>Accustomed to designing and building communications for different channels according to brand and design guidelines: email, sms, push notifications, in-app messaging, Slack, Whatsapp and others.</span></li><li><span>Work collaboratively with Brand and Design teams to understand business requirements and customer needs. Advise on industry best practices and standards related to email marketing design to build exceptional templates.</span></li><li><span>Utilise HTML, CSS or Liquid code to develop customised email templates according to brand templates and style guidelines.</span></li><li><span>Be familiar with creating integrations, testing widgets, and implementing best practices and designs in email marketing.</span></li><li><span>Support the tagging of all marketing URLs using Google Analytics for tracking; utilise URL shortening utilities for promotion within digital communications (i.e. bit.ly)</span></li><li><span>Conduct A/B testing and Multivariant testing to drive performance optimization, and other techniques to optimise user experience, conversion rates, and other important campaign metrics across different channels.</span></li><li><span>Be able to understand the Q/A testing process and participate in it to test emails and multichannel campaigns to deliver the best quality communications for our customers.</span></li><li><span>Collaborate with the marketing team to ensure c</span><span>ampaigns run optimally and with cross-functional teams to coordinate featured assets, content and translations.</span></li></ul><li><br></li><strong>Who you are</strong><ul><li><span>Self-starter with a get it done attitude, with ability to drive projects with minimum supervision from inception to completion with the ability to Meet tight deadlines.</span></li><li><span>The ability to work multiple tasks at once.</span></li><li><span>Have worked previously as Email Developer, Email Marketing Specialist, HTML Email Developer, Email Marketing Executive, CRM Specialist or CRM Executive.</span></li><li><span>Team player, flexible and adaptable.</span></li><li><span>Positive attitude with solution-driven mindset.</span></li><li><span>Detail-oriented. Impeccable attention to detail and accuracy.</span></li><li><span>Experience creating journeys and newsletters.</span></li><li><span>Experience building communications via different channels: emails, push notifications, sms, in-app messaging, social media.</span></li><li><span>Basics of clients’ base management.</span></li><li><span>Knowledge of HTML and CSS, Liquid and SQL.</span></li><li><span>Understanding or at least interest in the Financial, Fintech sector</span><span>. </span></li></ul><p><br></p>
