Director of Growth Marketing
Job Description
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.<br><br><strong><u>What You’ll Do<br><br></u></strong>As the Director of Growth Marketing, you will play a vital role in driving the growth and success of all of our vertical businesses at Careem. You will be responsible for leading the Growth function and spearheading Go-to-Market (GTM) plans for market entry into new countries. This position requires an analytical and strategic thinker with a strong background in growth marketing, team leadership, and CRM.<br><br><strong><u>Key Responsibilities<br></u></strong><ul><li>Growth Strategy and Implementation:</li></ul><ul><li>Develop and execute a comprehensive growth strategy to optimize customer engagement and retention. </li><li>Establish systems, tools, and processes to support data-driven marketing initiatives. </li><li>Collaborate with cross-functional teams to define customer segments and personalize communication strategies. </li><li>Monitor and analyze key growth metrics like consumer activation, customer cross sell, upsell, and customer retention to identify areas for improvement and optimize customer journeys. </li></ul> <strong><strong>What you’ll need<br></strong></strong><ul><li>Go-to-Market Planning: </li><li>Lead the development of GTM plans for launching our products/services in new countries. </li><li>Conduct market research to identify target audiences, competitive landscape, and market trends. </li><li>Collaborate with the marketing, sales, and product teams to align messaging and positioning. </li><li>Develop and execute multi-channel marketing campaigns to drive brand awareness and customer acquisition. </li><li>Team Leadership: </li><li>Lead a high-performing team of growth marketers, fostering a collaborative and innovative environment. </li><li>Provide guidance, mentorship, and professional development opportunities to team members. </li><li>Set clear goals and performance expectations, ensuring the team’s success in achieving business objectives. </li><li>Foster a culture of continuous learning, experimentation, and data-driven decision-making. </li><li>Growth Marketing Strategies: </li><li>Ideate, devise, and develop growth marketing strategies to maximize the value of existing customers. </li><li>Implement data-driven tactics to optimize customer acquisition, activation, and retention. </li><li>Conduct A/B tests, analyze results, and iterate on campaigns to improve conversion rates. </li><li>Identify and explore new customer segments and journeys that drive sustainable business growth. </li><li> Proven experience as a Director of Growth Marketing or similar role within a B2C technology company. </li><li> Strong expertise in Growth strategy and implementation, with proficiency in CRM and Analytics tools. </li><li> Demonstrated success in developing and executing GTM plans for new market entry. </li><li> Experience in a fast paced matrixed environment working with Product and Marketing teams with a strong commercial mindset </li><li> Building and managing high-performing growth marketing teams. </li><li> Proficiency in data analysis, A/B testing, and conversion rate optimization. </li><li> Deep understanding of customer-centric marketing principles and best practices. </li><li> Excellent leadership, communication, and collaboration skills. </li><li> Strong analytical and problem-solving abilities. </li><li> Bachelor’s degree in marketing, engineering, or a related field <br></li></ul><strong><u>What We’ll Provide You<br><br></u></strong>We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a Careem colleague you will be able to:<br><ul><li> Work and learn from great minds by joining a community of inspiring colleagues. </li><li> Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential. </li><li> Explore new opportunities to learn and grow every day. </li><li> Enjoy the flexibility that comes with the trust of being an owner; work in a hybrid style with a mix of days at the office and at home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. </li><li> Access to healthcare benefits and fitness reimbursements for health activities including: gym, health club and training classes.</li></ul>
