Director Brand Strategy
Job Description
Job Responsibilities
1. Formulate annual, quarterly and monthly integrated marketing communication strategies and plans according to the company’s brand communication objectives and department marketing objectives. Responsible for organizing the implementation.
2. In-depth insight into the market environment, user needs, competitors and brand contact channels, etc., in-depth exploration of core value propositions, planning media strategies and differentiated positioning.
3. Responsible for the company’s brand operation planning and promotion channels in Saudi Arabia, including English content copy, social media strategy, brand endorsement planning (spokesperson, KOL, etc.), brand video content output, channel placement etc..
4. Collect, analyze and evaluate the effect data of the results of integrated marketing communication, timely feedback to the department, and continuously improve the performance.
Job Requirement
1，Talents in the Internet industry and emerging technology fields are preferred.
2, More than 5 years of relevant marketing and brand promotion work experience, rich experience in 0-1 domestic brand overseas promotion and operation, brand launch project work experience, proficient in marketing theory, and integrated marketing communication tools and methodologies.
3，Fluent in Arabic and proficient in English business communication and writing skills.
4， Excellent communication skills, organizational skills, innovation skills, problem solving skills, quick learning skills, influence and motivation.
- Must have good communication and negotiation skills;
