Digital Marketing Strategist

Job Description

<p><strong>Applicants from the Travel industry having past experience in generating revenue from the online products of Holidays, vacation packages &amp; plans shall only apply.</strong></p><p><br></p><p>The planning, implementation, and optimization of our online and offline marketing and advertising initiatives will be aided by the assistance of an experienced digital marketing executive.</p><p><br></p><p>You should be familiar with methods for analyzing market research and consumer behavior for this position and have a thorough understanding of the entire marketing mix. To interpret ROI and KPI metrics, you should also be proficient in Paid Ads &amp; SEM.</p><p><br></p><p>At the end of the day, you should develop rich marketing campaigns to assist us in achieving our business objectives.</p><p><br></p><p>The ideal applicant will be passionate about all aspects of marketing, design, and technology. You will have a solid understanding of the ideas behind digital marketing.</p><p><br></p><p>The ideal applicant should have a marketing-related educational background, experience, and preferred graphic design abilities. It is essential to have knowledge of <strong>Travel, Tourism,</strong> in general, and in the UAE in particular.</p><p><br></p><p>The candidate must be able to design simple designs and marketing content. The ideal candidate will also have strong communication skills, be detail-oriented, self-driven, knowledgeable about social media, and be a creative thinker.</p><p>Additionally required are successful backgrounds in social media, SEO, SEM, content, inbound, and email marketing.</p><p><br></p><p>Responsibilities.</p><p><br></p><p>Contribute to the creation of plans for establishing enduring digital connections with customers.</p><p><br></p><p>Plan, oversee, and keep track of the company’s ongoing social media presence (on Twitter, Facebook, Instagram, Pinterest, etc.)</p><p><br></p><p>Start running effective online ads through Facebook Ads, Google AdWords, etc. to increase brand recognition and company sales.</p><p>Be involved in SEO campaigns (keyword, image, etc.) actively.</p><p><br></p><p>Create online newsletters and marketing emails, then plan their distribution through various channels.</p><p>Update the website and offer original content marketing ideas.</p><p>Improve the user experience by working with the operational and technical teams.</p><p>Several Web analytics tools (such as Google Analytics, WebTrends, etc.) can be used to evaluate the effectiveness of digital marketing campaigns.</p><p><br></p><p>Learn about current trends in online marketing and keep your strategies current.</p><p>Work together on offline marketing initiatives, including retail marketing, with the marketing team.</p><p>Maintain connections with media companies and suppliers.</p><p>Control daily administrative tasks to guarantee that the Marketing department runs efficiently.</p><p>To comprehend the consumer, create customer personas and journeys, and discover new opportunities, conduct market research.</p><p>Data on consumer behavior should be gathered and examined (e. g. traffic and rankings on the web).</p><p>Make reports on sales and marketing metrics, such as conversion rates.</p><p><br></p><p>Participate in event planning for marketing purposes.</p><p><br></p><p>Create marketing collateral in collaboration with the operational and marketing teams.</p><p>To produce marketing content, work in coordination with freelancers and imaginative graphic designers.</p><p>Maintain meticulous records of marketing statistics and campaign performance.</p><p>Keep an eye on the marketing campaigns of rivals.</p><p>Design, branding, and marketing materials. aid in maintaining the integrity of all uses and the company’s brands.</p><p>Inform residents and promoters of branding guidelines.</p><p>In addition to being in charge of creative design, you should have a working knowledge of the Adobe Creative Suite, particularly InDesign, Photoshop, and Premiere.</p><p>Manage and keep up the company’s social media messaging in a manner that is in line with its overall branding.</p><p>Social &amp; digital.</p>