Digital Marketing Specialist

Job Description

<p><span>Experience – 3 to 5 Year, experience in fashion industry is an advantage</span></p><p><span>Qualification – Graduation&nbsp;</span></p><p><br></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Media Buying – Social Media Marketing (Facebook, Instagram. YouTube, WhatsApp, Google).</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;PPC – Pay per click advertisements to promote specific product or promotion &amp; Low selling products.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Keyword Research &amp; Analysis.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Competitive Benchmarking &amp; Market research.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Trend Analysis.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Data Analytics &amp; Insights.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Planning of Marketing Calendar – (Monthly &amp; Yearly).</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Marketing Budget Control of daily expenses &amp; Monthly Expense as well.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Website Analytics – Website traffic, Broken Links, URL Analysis, Tags &amp; Meta Analysis, Website Auditing.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Monitoring Landing Page Performance &amp; Regal Data Management.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Catalogue Management for Facebook &amp; Instagram Shop (PDP analysis).</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;SEO &amp; Agency management for better ranking of website and website sanitizing.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Responsible for Content for website banners &amp; uploading new every week.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Product range research for Promotion or new range addition based on market insights.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Update offers on Facebook and Facebook page banner updating weekly aligned with the website.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Daily &amp; weekly Monitoring of Ads &amp; Its performance.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Paid Ads – Facebook &amp; Instagram (Based on Requirements).</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Google Ads – Options to visit our stores which is nearest to the customers based on Geo targeted location.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Online listing of new and upcoming stores.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Google my business monitoring of 18 stores.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Store profile Management &amp; Editing redundancy and information.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Online rating &amp; reviews.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Product listing on GMB.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Google my business – 17 stores.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listing of stores.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Store promotions and online product addition.&nbsp;</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Store blogs Store profile management SEO of each store page for better ranking.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Data Analytics of store sales weekly Market research &amp; Insights on growing updates &amp; trends Paid Geo targeted ads for promotions Facebook &amp; Instagram Ads Community Management Strategic Planning for store growth and promotion Backend ERP system.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Catalogue management &amp; Catalogue for Facebook &amp; Instagram Data management – Regal Data.</span></p><p><span>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Google Analytics Google Search Console Mail Chimp SEMrush Google Adwords Google Merchant Centre – Marketing insights</span></p>