Digital Marketing Specialist

Job Description

Job Description

We are looking for a skilled, experienced digital marketer who will independently manage and drive our web and digital presence
Develop, manage and execute Pinerium online digital marketing strategy

• Management of external digital marketing activities for Pinerium clients.

• Responsible for maximizing demand across all the digital channels, SEO and paid social media on (Facebook, Instagram, LinkedIn, Twitter) with a holistic approach and strategy driven

• Manage allocation and demand and ROAS (Return on advertising spend) forecasts, and closely monitor the End To end customer journey and expenditure.

• Work closely with the marketing team to create a suitable digital marketing strategy of the product offering and promotional calendar.

• Work closely with the brand marketing team on the omni-channel marketing strategy

• Identifying opportunities to increase store traffic via key marketing channels and activity

• Develop the e-commerce marketing strategy if needed, with a focus on both acquisition and retention

• Work closely with photographers, Media production, content creator to manage all campaigns and activity.

• coordinate with the web production team to ensure the site is fully optimized for SEO.

• Ability to create marketing automation scenarios for email marketing and social media moderation.

• Identify and drive opportunities to grow the solutions of Pinerium including digital marketing research and customer satisfaction surveys.

• Work closely with the Creative and Marketing teams to ensure all assets are briefed and completed ahead of launch date across all channels.

• Attend clients’ meetings and presenting and highlighting opportunities to further grow their businesses

Requirements 3+ years online marketing experience

• Project Management experience

• The ideal Online Marketing professional for this position will be an autonomous individual with a proven background in developing marketing strategies

• You will be confident in all areas of online marketing and have experience in managing multiple activities. In addition, you will be a confident communicator and be willing to influence through best practice and ROI

• able to work in flat network organization, and managing projects and their outcomes

• Ability to analyses marketing campaigns, read the analytics and propose actions and insights based on the results.

• Experience managing marketing strategy.

• Good knowledge of B2B and B2C customer behavior, and the best channels and tone to communicate with each segment.