Digital Marketing Specialist

Job Description

<p><strong>Job Vacancy at a University in Iraq</strong></p><p><br></p><p><strong>Digital Marketing specialist</strong></p><p><strong>&nbsp;</strong></p><p><strong>Position Title</strong></p><p>Digital Marketing specialist</p><p><br></p><p><strong>Department</strong></p><p> Marketing Department</p><p><br></p><p><strong>Location</strong></p><p>Iraq</p><p> <strong>&nbsp;</strong></p><p><strong>Job Summary</strong></p><p><strong>&nbsp;</strong></p><p>We are seeking a talented and creative individual to join our Marketing Department as a Digital Marketing Specialist. The successful candidate will be responsible for planning, implementing, and managing digital marketing strategies to promote the university’s programs, events, and initiatives. This position offers a unique opportunity to contribute to the university’s growth and enhance its online presence in the competitive educational landscape.</p><p>&nbsp;</p><p><strong>Responsibilities</strong></p><p><strong>&nbsp;</strong></p><ol><li><strong>Digital Strategy Development:</strong></li></ol><ul><li>Collaborating with the marketing team to create and execute comprehensive digital marketing plans aligned with the university’s objectives.</li><li>Identifying target audiences and devising strategies to reach and engage them effectively.</li><li>Conducting market research and analyzing digital marketing trends to stay ahead of the competition.</li></ul><ol><li><strong>Content Creation and Management:</strong></li></ol><ul><li>Creating and curating engaging content for various digital platforms, including websites, social media, blogs, and email campaigns.</li><li>Ensuring content is optimized for search engines (SEO) and resonates with the university’s target audience.</li><li>Managing content calendars and scheduling posts to maintain consistent online presence.</li></ul><ol><li><strong>Social Media Marketing:</strong></li></ol><ul><li>Managing the university’s social media accounts and implementing social media marketing campaigns.</li><li>Engaging with the audience, responding to inquiries, and monitoring feedback and comments.</li><li>Utilizing analytics tools to measure the effectiveness of social media efforts and adjust strategies accordingly.</li></ul><ol><li><strong>Email Marketing:</strong></li></ol><ul><li>Designing and executing email marketing campaigns to reach prospective students, alumni, and other stakeholders.</li><li>Creating personalized and targeted email content to maximize engagement and conversion rates.</li></ul><ol><li><strong>Website Management and Optimization:</strong></li></ol><ul><li>Collaborating with web developers to maintain and update the university’s website.</li><li>Ensuring the website is user-friendly, visually appealing, and optimized for search engines.</li><li>Monitoring website performance and analyzing website traffic data using analytics tools.</li></ul><ol><li><strong>Digital Advertising:</strong></li></ol><ul><li>Managing online advertising campaigns (e.g., Google Ads, social media ads) to increase brand visibility and lead generation.</li><li>Optimizing ad performance and budgets to achieve maximum ROI.</li></ul><ol><li><strong>Data Analysis and Reporting:</strong></li></ol><ul><li>Analyzing digital marketing performance metrics and providing regular reports to evaluate the effectiveness of campaigns.</li><li>Identifying areas for improvement and suggesting actionable insights.</li></ul><p><strong>&nbsp;</strong></p><p><strong>&nbsp;Qualifications and Requirements:</strong></p><p><strong>&nbsp;</strong></p><ul><li>A bachelor’s or master’s degree in marketing, Digital Marketing, Communications, or a related field.</li><li>Proven experience in digital marketing, social media management, and content creation.</li><li>Familiarity with digital marketing tools and platforms, including social media management tools, email marketing software, and Google Analytics.</li><li>Strong writing and communication skills to create compelling and engaging content.</li><li>Creative thinking and ability to come up with innovative digital marketing strategies.</li><li>Knowledge of SEO principles and best practices.</li><li>Proficiency in English and Arabic languages.</li><li>Ability to work independently and collaboratively in a fast-paced environment.</li><li>Analytical mindset with a focus on data-driven decision-making.</li></ul><p><span>&nbsp;</span></p><p><strong>Salary and Benefits</strong></p><ul><li>Salary will be based on the experience and qualifications of the candidates.</li><li>Accommodation and other compensations will be provided and discussed with shortlisted candidates.</li></ul><p><strong>&nbsp;</strong></p><p><strong>To apply: Interested candidates are requested to submit their CV and cover letter to</strong><strong> </strong></p><p><strong>&nbsp;</strong></p><p>careers@idealmena.com</p><p><span>&nbsp;</span></p><p><br></p>