Digital Marketing Specialist
Job Description
<br><p> </p><p><strong>Responsibilities</strong></p><ul><li>Conduct thorough keyword research and competitive analysis to identify high-impact ASO opportunities.</li><li>Develop and implement ASO strategies to optimize app metadata, including app titles, descriptions, and keywords, to improve search rankings.</li><li>Monitor and analyze app performance data, user behavior, and market trends to make data-driven decisions.</li><li>Collaborate with the design team to create visually appealing app icons and screenshots that enhance conversion rates.</li><li>A/B test different variations of app assets and descriptions to continuously improve performance metrics.</li><li>Work closely with the development team to ensure ASO best practices are followed during app updates and releases.</li><li>Stay updated with the latest ASO trends, industry developments, and algorithm changes to stay ahead of the competition.</li><li>Work with the marketing team to create and execute mobile marketing campaigns to promote app installs and user engagement.</li><li>Collaborate with other marketing channels to ensure cohesive brand messaging and alignment across all platforms.</li><li>Prepare regular reports and presentations to share ASO performance metrics and recommendations with stakeholders.</li></ul><li><br></li><p><br></p><p><strong>Qualifications</strong></p><p><br></p><p>Bachelor’s degree in Marketing, Business, or a related field.</p><p>Proven experience as an ASO Manager or a similar role in the mobile app industry.</p><p>Strong analytical skills with the ability to interpret data and derive actionable insights.</p><p>In-depth knowledge of mobile app ecosystems, app store guidelines, and best practices.</p><p>Familiarity with ASO tools and analytics platforms.</p><p>Excellent communication and collaboration skills to work effectively with cross-functional</p>
