Digital Marketing Specialist

Job Description

<p><strong>Job Description:&nbsp;</strong></p><p><br></p><p>The candidate will develop, implement, and manage marketing campaigns promoting the organization’s products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><br></p><p>• Develop marketing strategies that align with the organization’s business goals </p><p>• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising</p><p>• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)</p><p>• Conduct market research and analyze trends to identify new opportunities and improve campaign performance</p><p>• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience</p><p>• Stay up-to-date with emerging digital marketing trends and technologies</p><p><br></p><p><strong>Qualifications:&nbsp;</strong></p><p><br></p><p>• Bachelor’s degree in marketing, communications, or related field</p><p>• 3+ years of experience in digital marketing or related field</p><p>• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising</p><p>• Proficient in marketing automation tools</p><p>• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)</p><p>• Strong project management skills</p><p>• Excellent written and verbal communication skills</p>